ðãšã¯ã¹ããŒãæŠç¥ãæåã«å°ãïŒå°æ¹äŒæ¥ã®ããã®å®å šã¬ã€ãð
ã¯ããã«ïŒðãšã¯ã¹ããŒãæŠç¥ã§å°æ¹äŒæ¥ãã°ããŒãã«ã«ææŠããããã®ãã€ã³ãð¡
ãšã¯ã¹ããŒãæŠç¥ãæåã«å°ãããã«ã¯ãæŠç¥çãªã¢ãããŒããäžå¯æ¬ ã§ããç¹ã«ãå°æ¹äŒæ¥ãã°ããŒãã«åžå Žã«æãéã«ã¯ãå°åã®åŒ·ã¿ã掻ãããåœéçãªç«¶äºåã確ä¿ããããã«æ éãªèšç»ãšå®è¡ãå¿ èŠã§ãã幞ããªããšã«ãããžã¿ã«åã®é²å±ã«ãããå°æ¹äŒæ¥ã§ãå°ãªããªãœãŒã¹ã§åœéåžå Žã«ã¢ã¯ã»ã¹ããããšãå¯èœã«ãªããŸãããããã¯äŒæ¥ã®æé·ã«ãšã£ãŠå€§ããªãã£ã³ã¹ã§ããð±âš
çŸä»£ã®ãšã¯ã¹ããŒãã¯ããã€ãŠã®ãããªå€§èŠæš¡ãªè³éæå ¥ãç©ççãªã€ã³ãã©ã®æ§ç¯ãå¿ ãããå¿ èŠãšããŸãããé»ååååŒïŒECïŒã®çºå±ã«ãããAmazonãAlibabaãªã©ã®ãã©ãããã©ãŒã ãå©çšããã°ãå°æ¹äŒæ¥ã§ãç°¡åã«æµ·å€åžå Žã«åå ¥ã§ããŸããðŠð»
ðŒå°æ¹äŒæ¥ã®ã°ããŒãã«å±éã¯ã家æå šå¡ãç¬é¡ã§éãããç掻ãã«ã€ãªããð
ãšã¯ã¹ããŒãæŠç¥ãæåãããããšã¯ãäŒæ¥ã®çµæžçãªæé·ãæ¯ããã ãã§ãªããã家æå šå¡ãç¬é¡ã§éãããç掻ãã«ãè²¢ç®ããŸããäŒæ¥ã®æé·ãå®å®ããã°ãåŸæ¥å¡ããã®å®¶æã®ç掻ãããå®å®ããå°åå šäœãè±ãã«ãªããŸããäŒæ¥ã®æåã¯ãåŸæ¥å¡ãšãã®å®¶æã®å¹žçŠããããŠå°å瀟äŒã®ç¹æ ã«çŽçµããŠããŸããððšâð©âð§âðŠ
æåãããšã¯ã¹ããŒãæŠç¥ã«ã¯ãããã€ãã®éèŠãªèŠçŽ ãå«ãŸããŸããè³é調éãç©æµãæ³èŠå¶ã人æè²æããããŠããžã¿ã«ããŒã«ã®æŽ»çšããã®äžå¿ã§ãããããã®èŠçŽ ããã©ã³ã¹ããæ©èœããããšã§ããšã¯ã¹ããŒãäºæ¥ã¯æç¶å¯èœãªæé·ãéããããšãã§ããŸããðð
ç¹ã«ãå°æ¹äŒæ¥ã¯ãã®å°åã«æ ¹ãããç¬èªã®æè¡ãååã掻çšããŠãããžã¿ã«ãšã¯ã¹ããŒããéããŠäžçäžã®åžå Žã«ã¢ã¯ã»ã¹ã§ããŸãããã®æŠç¥ãåãããšã§ãåœå åžå Žã ãã«äŸåãããæ°ããªåçæºã確ä¿ããããšãå¯èœã§ããðð
ðŠããžã¿ã«ãšã¯ã¹ããŒãã®æ代ïŒECãçã¿åºãæ°ããªæ©äŒ
ããžã¿ã«åãé²ãããšã§ããšã¯ã¹ããŒãã®ä»çµã¿ã倧ããå€åããŸããããã€ãŠã¯æµ·å€å±éã«å€é¡ã®ã³ã¹ããããããæ ç¹ãç©æµã®æŽåãäžå¯æ¬ ã§ããããä»ãECïŒé»ååååŒïŒããã®ããã»ã¹ãåçã«ç°¡çŽ åããŠããŸããAmazonãAlibabaãšãã£ãåœéããŒã±ãããã¬ã€ã¹ãå©çšããã°ãå°æ¹äŒæ¥ãã¹ã ãŒãºã«ã°ããŒãã«åžå Žã«åå ¥ã§ããŸããðð
ããã«ãããåŸæ¥ã®ãããªé«ãåææè³ãè€éãªæç¶ããäžèŠãšãªããå°ãªãè³æºã§æ°ããåžå Žã«ã¢ã¯ã»ã¹ã§ããããã«ãªããŸãããããããããããžã¿ã«æ代ã®ãšã¯ã¹ããŒãã®åŒ·ã¿ã§ããããã«ããªã³ã©ã€ã³ã§ã®é¡§å®¢å¯Ÿå¿ãç©æµç®¡çãå¹çåããããšã§ãäŒæ¥ã®ã³ã¹ããåæžãã€ã€åœéçãªç«¶äºåãé«ããããšãã§ããŸããð»ð§
âïžç©æµãæ³èŠå¶ã®å¯Ÿå¿ïŒãªã¹ã¯ãæãããšã¯ã¹ããŒãæŠç¥
ãšã¯ã¹ããŒããæåãããããã«ã¯ãç©æµãæ³èŠå¶ã«å¯Ÿããé©åãªå¯Ÿçãæ¬ ãããŸãããåœéåžå Žã§ããžãã¹ãå±éããéã«ã¯ãå¹ççãªãµãã©ã€ãã§ãŒã³ã®æ§ç¯ãšãçŸå°ã®æ³èŠå¶ã«é©åããããžãã¹éå¶ãæ±ããããŸããðð
ãŸãããµãã©ã€ãã§ãŒã³ã®æ§ç¯ã§ã¯ã茞éæ¹æ³ã®éžå®ãšç©æµã³ã¹ãã®æé©åãéèŠã§ãããšã¯ã¹ããŒãå ã®è·é¢ãååã®ç¹æ§ã«å¿ããŠã空茞ãæµ·éãªã©ã®æé©ãªèŒžéæ¹æ³ãéžã³ãŸããããäŸãã°ãå°åã§é«äŸ¡ãªè£œåã§ããã°ç©ºèŒžãæé©ã§ããã倧é茞éãå¿ èŠãªå Žåã«ã¯æµ·éãé©ããŠããŸããðâïž
ãŸããæ³èŠå¶ã«å¯Ÿå¿ããããã«ã¯ãçŸå°ã®èŠå¶ãé¢çšã«ç²Ÿéããå°é家ãšã®é£æºãå¿ èŠã§ããæ³åŸãèŠå¶ãç¡èŠããŠé²ããããžãã¹ã¯ãåŸã«å€§ããªãã©ãã«ãæãå¯èœæ§ããããããäºåã®ãªãµãŒããšé©åãªæºåãæ¬ ãããŸãããããã«ããããªã¹ã¯ãæå°éã«æãã€ã€ãåæ»ãªããžãã¹éå¶ãå®çŸã§ããŸããâïžð
ð¥äººæè²æãšããŒã ãã«ãã£ã³ã°ïŒã°ããŒãã«åžå Žã§ã®æåã®éµ
ãšã¯ã¹ããŒãæŠç¥ãæåãããããã«ã¯ã人æè²æãšããŒã ãã«ãã£ã³ã°ãäžå¯æ¬ ã§ããç°ãªãæåãåç¿æ £ãç解ããæè»ã«å¯Ÿå¿ã§ããã°ããŒãã«äººæãè²æããããšã§ãåœéåžå Žã§ã®ç«¶äºåãé«ããããšãã§ããŸããðð©âðŒðšâðŒ
ãŸããåœéåžå Žã«ç²ŸéãããªãŒããŒãè²æããå€æåããŒã ã圢æããããšãéèŠã§ããæåã®éããå°éããäºãã®åŒ·ã¿ã掻ããããšã§ãããŒã å šäœã®ããã©ãŒãã³ã¹ãåäžããããã¹ã ãŒãºãªããžãã¹éå¶ãå¯èœãšãªããŸããðŒð€
ããã«ãçŸå°ããŒãããŒãšã®ä¿¡é Œé¢ä¿ãç¯ãããšããåœéåžå Žã§ã®æåã«ã¯æ¬ ãããŸãããçŸå°åžå Žã®ç¹æ§ã«è©³ããããŒãããŒãšé£æºããããšã§ãè¿ éãã€å¹æçã«åžå Žã«åå ¥ã§ãããªã¹ã¯ãæå°éã«æããããšãã§ããŸããð¥ð
ð€AIæè¡ãšããžã¿ã«ããŒã«ã®æŽ»çšïŒå¹çåãšæé·ã®å é
è¿å¹ŽãAIæè¡ãããžã¿ã«ããŒã«ã®æŽ»çšãããšã¯ã¹ããŒãæŠç¥ã«ãããŠéåžžã«éèŠãªåœ¹å²ãæãããŠããŸããäŸãã°ãAIã掻çšããæ¶è²»è è¡åã®äºæž¬ãåšåº«ç®¡çã®èªååã«ãããäŒæ¥ã¯ã³ã¹ããæãã€ã€ãå¹ççã«ããžãã¹ãéå¶ã§ããŸããðð€
AIæè¡ã䜿ãã°ã顧客ã®ããŒãºãç確ã«äºæž¬ããæé©ãªã¿ã€ãã³ã°ã§ååãäŸçµŠããããšãå¯èœã§ããããã«ããã顧客æºè¶³åºŠãåäžãããã ãã§ãªãã売äžã®æ倧åãå³ãããšãã§ããŸãããŸããã«ã¹ã¿ããŒãµããŒãã«AIãã£ããããããå°å ¥ããããšã§ã24æé察å¿ãå¯èœãšãªãã顧客察å¿ã®è³ªãåäžãããããšãã§ããŸããððŠ
ããã«ãããžã¿ã«ããŒã±ãã£ã³ã°ãšSNSæŠç¥ã掻çšããããšã§ãäžçäžã®é¡§å®¢ã«ãªãŒãããçæéã§ãã©ã³ãã®èªç¥åºŠãé«ããããšãã§ããŸããäŸãã°ãInstagramãFacebookãYouTubeã䜿ã£ãåºåãã£ã³ããŒã³ã¯ãã¿ãŒã²ãããšãªã顧客局ã«çŽæ¥ã¢ãããŒããã販売ãä¿é²ããå¹æçãªæ段ã§ããð±ð¡
ðžè³é調éãšã³ã¹ã管çïŒæç¶å¯èœãªæé·ã®ããã«
ãšã¯ã¹ããŒãæŠç¥ã®æåã«ã¯ãé©åãªè³é調éãšã³ã¹ã管çãæ¬ ãããŸãããå°æ¹äŒæ¥ãæµ·å€å±éãé²ããéãåæè²»çšãé転è³éã倧ããªèª²é¡ãšãªãããšããããŸããð°ðŒ
éè¡èè³ããã³ãã£ãŒãã£ãã¿ã«ãããã«ã¯ã¯ã©ãŠããã¡ã³ãã£ã³ã°ãªã©ãããŸããŸãªè³é調éæ段ãçµã¿åãããããšã§ããªã¹ã¯ãåæ£ãã€ã€ãå¿ èŠãªè³éã確ä¿ããããšãå¯èœã§ãããŸããå ¬çæ©é¢ãéèæ©é¢ãæäŸããè£å©éãå©æéã掻çšããã°ãåæè²»çšãæããªããäºæ¥ãæ¡å€§ã§ããŸããðâš
ããã«ãçºæ¿ãªã¹ã¯ãåœé決æžã«å¯Ÿå¿ããããã®èšç»ãäžå¯æ¬ ã§ããåœéååŒã§ã¯è€æ°ã®é貚ã絡ããããçºæ¿å€åãå©çã«å€§ããªåœ±é¿ãäžããå¯èœæ§ããããŸããé©åãªçºæ¿ãªã¹ã¯ç®¡çãè¡ããå®å®ãããã£ãã·ã¥ãããŒãç¶æããããšããæç¶å¯èœãªããžãã¹ã®åºç€ãšãªããŸããð±â ïž
ðãŸãšãïŒãšã¯ã¹ããŒãæŠç¥ã§å°æ¹äŒæ¥ã®æªæ¥ãåãæã
ãšã¯ã¹ããŒãæŠç¥ã¯ãå°æ¹äŒæ¥ãæç¶å¯èœãªæé·ãå®çŸããã°ããŒãã«åžå Žã§ã®æåãç®æãããã®åŒ·åãªããŒã«ã§ããé©åãªè³é調éãå¹ççãªç©æµç®¡çãæ³èŠå¶ãžã®å¯Ÿå¿ããããŠäººæè²æãšããžã¿ã«ããŒã«ã®æŽ»çšãããšã¯ã¹ããŒãã®æåãå·Šå³ããŸããðŠð¡
äŒæ¥ããšã¯ã¹ããŒãäºæ¥ã§æåããã°ãããã¯åŸæ¥å¡ããã®å®¶æã®ç掻ãè±ãã«ããå°åå šäœã®çµæžãæ¯ããããšã«ãªããŸããã家æå šå¡ãç¬é¡ã§éãããç掻ãã®ããã«ãäŒæ¥ã®æé·ã¯ç€ŸäŒå šäœã«ããžãã£ããªåœ±é¿ããããããŸããð±âš
ãšã¯ã¹ããŒãæŠç¥ãéããŠãå°æ¹äŒæ¥ã¯åœå å€ã§ã®ããžãã¹ãã£ã³ã¹ãæ¡å€§ããæç¶å¯èœãªæªæ¥ãåãæãããšãã§ããŸããðŒð
第1ç« ïŒð ã°ããŒãã«åžå Žãžã®ææŠïŒå°æ¹äŒæ¥ã®å¯èœæ§ãšæ©äŒð¡
å°æ¹äŒæ¥ããšã¯ã¹ããŒãã«åãçµãã¹ãçç±
å°æ¹äŒæ¥ãåœéåžå Žã«ææŠããããšã«ã¯ãå€ãã®ããžãã¹ãã£ã³ã¹ãæœãã§ããŸãããã€ãŠã¯å€§äŒæ¥ã®ã¿ãæã«ããŠãããšã¯ã¹ããŒãæ©äŒããä»ã§ã¯ããžã¿ã«æè¡ãç©æµã®é²å±ã«ãããäžå°äŒæ¥ãå°æ¹äŒæ¥ã«ãéãããŠããŸããç¹ã«ãå°åã«æ ¹ãããæè¡ãç¹ç£åãæã€äŒæ¥ã«ãšã£ãŠãæµ·å€åžå Žã¯æé·ã®å€§ããªå¯èœæ§ãç§ããŠããŸããð
äŸãã°ãå°æ¹ã®äŒçµ±å·¥èžãç¹ç£åãªã©ãåœå åžå Žã§ã¯éãããéèŠãããªããããªååã§ããäžçäžã«ç®ãåããã°å€ãã®ããããªåžå ŽããããŸãããšã¯ã¹ããŒãã«ãããããããããŒã«ã«ãªäŸ¡å€ããäžçäžã®äººã ã«å±ãå¯èœæ§ãåºãããŸããðŒ
ããã«ãå°æ¹äŒæ¥ã¯ãã®æè»ãªçµç¹äœå¶ã掻ãããŠãè¿ éã«æµ·å€åžå Žãžã®é©å¿ãå¯èœã§ãã倧äŒæ¥ã«æ¯ã¹ãŠãææ決å®ã®ã¹ããŒããéããããåžå Žã®å€åã«å¯ŸããŠè¿ éã«å¯Ÿå¿ããçŸå°ã®ããŒãºã«åããã補åããµãŒãã¹ã®æäŸãå¯èœã§ãã
ãšã¯ã¹ããŒãã«ããããžãã¹æ¡å€§ã®ã¡ãªããð
ãšã¯ã¹ããŒããè¡ãããšã¯ãå°æ¹äŒæ¥ã«ãšã£ãŠåãªã売äžã®æ¡å€§ã ãã§ã¯ãªããããžãã¹ã®å€æ§åãšãªã¹ã¯åæ£ã«ãã€ãªãããŸããåœå åžå Žã«äŸåãããæµ·å€åžå Žã«é²åºããããšã§ãå°åçµæžã®äžæ³ãåœå ã®ç«¶äºããã®åœ±é¿ã軜æžã§ããã®ã§ããç¹ã«ãåœå åžå Žãçž®å°åŸåã«ããå Žåãæ°ããªæé·æ©äŒãæ±ããŠæµ·å€åžå Žã«ç®ãåããããšã¯éåžžã«æå¹ã§ããð
ãŸãããšã¯ã¹ããŒãã¯åã«ã売ããããšã ãã«ãšã©ãŸããŸãããæµ·å€ã®ååŒå ã顧客ãšã®é¢ä¿ãç¯ãããšã§ãæ°ããªæè¡ãããŒã±ãã£ã³ã°ææ³ãåŠã³ãã€ãããŒã·ã§ã³ãçã¿åºããã£ãããšãªãããšãå€ãã§ããããã«ãããäŒæ¥ã¯ãããªãæé·æ©äŒãåŸãããšãã§ããŸããð¡
ç¹ã«æ³šç®ãã¹ããã€ã³ãã¯ããšã¯ã¹ããŒãã«ããåŸãããé貚ã®å€æ§åã§ããè€æ°ã®é貚ã§ååŒãè¡ãããšã§ãçºæ¿å€åã掻çšããåçåäžã®å¯èœæ§ããããäŒæ¥ã®è²¡åé¢ã§ã®æè»æ§ãé«ãŸããŸãã
å°åè³æºãæè¡åã掻ãããã°ããŒãã«å±éã®æ矩
å°æ¹äŒæ¥ã®æã€å°åè³æºãç¬èªæè¡ã¯ãã°ããŒãã«åžå Žã§å€§ããªæŠåšãšãªããŸããäŸãã°ãé«å質ãªèŸ²ç£ç©ãå°å ç¹æã®æè¡ã¯ãäžçã®æ¶è²»è ã«ãšã£ãŠéåžžã«é åçã§ããç¹ã«ããµã¹ããããªãã£ãããŒã«ã«ãããã¯ãã«é¢å¿ãé«ãŸã£ãŠããçŸåšã®åœéåžå Žã«ãããŠãå°æ¹äŒæ¥ã®åŒ·ã¿ãçãããååå±éã¯ã倧ããªæåãåããå¯èœæ§ããããŸããðð
ãŸããäŒçµ±çãªæè¡ãšæå 端ã®ããžã¿ã«æè¡ãèåããã補åããµãŒãã¹ã®æäŸããã°ããŒãã«åžå Žã§ã®æåãåŸæŒãããŸããäŸãã°ãæäœãã®äŒçµ±å·¥èžåããªã³ã©ã€ã³ã§è²©å£²ããéãECãµã€ããSNSã掻çšããŠåœéçãªé¡§å®¢ã«ã¢ããŒã«ããããšãã§ããŸããððïž
åœé貿æç°å¢ã®ãã¬ã³ããšæ¶è²»è ããŒãº
çŸåšã®åœé貿æç°å¢ã¯ããã€ãŠãªãã»ã©ã«ããžã¿ã«åãé²ãã§ããããããå°æ¹äŒæ¥ã«ãšã£ãŠã®å€§ããªãã£ã³ã¹ãšãªã£ãŠããŸããç¹ã«ãECïŒé»ååååŒïŒã掻çšããã°ããŒãã«å±éã¯ãã³ã¹ããæããªããæµ·å€åžå Žã«ã¢ã¯ã»ã¹ã§ããæ段ãšããŠéåžžã«æå¹ã§ãã
äŸãã°ãAmazonãAlibabaãšãã£ããã©ãããã©ãŒã ãå©çšããã°ãå°æ¹ã«æ ç¹ãæ§ããäŒæ¥ã§ããäžçäžã®æ¶è²»è ã«è£œåã販売ããããšãã§ããŸãããŸããããã«ãããããŒã±ãã£ã³ã°ãç©æµã®è² æ ã軜æžãããå°ãªãã³ã¹ãã§å€ãã®åžå Žã«ã¢ãããŒãããããšãå¯èœãšãªããŸããðŠð²
äžæ¹ã§ãæ¶è²»è ã®ããŒãºãé²åããŠãããç¹ã«ãµã¹ãããã«ãªè£œåãå°å ã«æ ¹ãããååã泚ç®ãããŠããŸããç°å¢ã«é æ ®ãã補åããçç£è ã®é¡ãèŠãããã¬ãŒãµããªãã£ã®é«ãååã¯ãåœéçã«ãè©äŸ¡ãé«ãŸã£ãŠããŸããå°æ¹äŒæ¥ãæã€å°å ã®é åããã£ãããšäŒããããšã§ãããããæ¶è²»è ããŒãºã«å¿ããããšãã§ããã§ããããðâš
ãšã¯ã¹ããŒãæåäŸïŒå°æ¹äŒæ¥ã®ææŠ
å€ãã®å°æ¹äŒæ¥ãããšã¯ã¹ããŒããéããŠæåãåããŠããŸããäŸãã°ãæ¥æ¬ã®äŒçµ±å·¥èžåãæ±ãããå°æ¹äŒæ¥ã¯ãæµ·å€åžå Žã«åããŠç©æ¥µçã«ååãå±éããã°ããŒãã«ãã©ã³ããšããŠç¢ºç«ããŸããããã®äŒæ¥ã¯ãECãµã€ãã掻çšããæµ·å€ã®é«çŽæ¶è²»è å±€ã«åããŠååã販売ãç¹ã«ãååã®èåŸã«ããæåç䟡å€ãæŽå²ãæã¡åºããããŒã±ãã£ã³ã°ãæåã®éµãšãªããŸãããðšðŠ
ãŸãã蟲æ¥ç³»ã®å°æ¹äŒæ¥ã§ããæµ·å€åžå Žã«é²åºããŠæåããäºäŸãå¢ããŠããŸããäŸãã°ãç¹å®ã®ææ©èŸ²ç£ç©ãçç£ããŠããäŒæ¥ã¯ããã®å質ã®é«ããæŠåšã«æµ·å€ã®ãªãŒã¬ããã¯åžå Žã«åå ¥ãã倧ããªæåãåããŠããŸããðŸð
ãããã®æåäŸãããåããããã«ãå°æ¹äŒæ¥ã¯ãã®ç¬èªæ§ã掻ãããŠåœéåžå Žã§ç«¶äºåãæã€ããšãã§ããã®ã§ãããšã¯ã¹ããŒãã«æåããäŒæ¥ã®å ±éç¹ã¯ããã£ãããšããåžå Žèª¿æ»ãšãã¿ãŒã²ããåžå Žã«åãããæŠç¥çãªååå±éã§ããðïžð
ã°ããŒãã«å±éã®ãªã¹ã¯ãšãã®ç®¡ç
ãšã¯ã¹ããŒãã«ã¯å€ãã®ã¡ãªãããããäžæ¹ã§ããªã¹ã¯ã䌎ããŸããç¹ã«ãåœéåžå Žã«ããã競äºãçºæ¿ãªã¹ã¯ãçŸå°ã®æ³èŠå¶ãžã®å¯Ÿå¿ãªã©ã¯ããã£ãããšç®¡çããªããã°ãªããŸãããðâ ïž
äŸãã°ãçºæ¿ãªã¹ã¯ãé¿ããããã«ããããžååŒã掻çšããããšããè€æ°ã®é貚ã§ååŒãè¡ãããšã§ãªã¹ã¯ãåæ£ããæ¹æ³ããããŸãããŸããåœéåžå Žã«ãããæ³èŠå¶ã¯ãçŸå°ã®å°é家ã貿æã³ã³ãµã«ã¿ã³ãã®ãµããŒããåããªãã察å¿ããããšãæ±ããããŸãã
ããã«ãçŸå°åžå Žã«ãããæåã®éãã«ã察å¿ãå¿ èŠã§ããæ¶è²»è ã®å奜ãããžãã¹ãããŒã®éããç解ããçŸå°ã®ããŒãºã«åãããã¢ãããŒããåãããšãæåã®ã«ã®ãšãªããŸããðŒð
ãŸãšãïŒå°æ¹äŒæ¥ã®ã°ããŒãã«ææŠãæåãããããã«
å°æ¹äŒæ¥ã«ãšã£ãŠããšã¯ã¹ããŒãã¯æ°ããªæé·æ©äŒã§ãããäŒæ¥ã®æªæ¥ãåãéãéµãšãªããŸããå°åã®åŒ·ã¿ã掻ãããåœéåžå Žã«ææŠããããšã§ã売äžã®æ¡å€§ã ãã§ãªããäŒæ¥å šäœã®ã€ãããŒã·ã§ã³ãä¿é²ããããšãã§ããŸããððª
ãããããšã¯ã¹ããŒããæåãããããã«ã¯ããã£ãããšããåžå Žèª¿æ»ãšãªã¹ã¯ç®¡çããããŠçŸå°ã®ããŒãºã«å¿ããæè»ãªæŠç¥ãå¿ èŠã§ããçŸä»£ã®åœéåžå Žã§ã¯ãããžã¿ã«æè¡ã掻çšããã³ã¹ããæãã€ã€è¿ éã«åžå Žã«åå ¥ããããšãå¯èœã§ããðð
å°æ¹äŒæ¥ãæã€ç¬èªã®è³æºãæè¡åã掻ãããŠãç©æ¥µçã«ã°ããŒãã«åžå Žã«ææŠããŸããããããããäŒæ¥ã®ãããªãæé·ãšãå°åã®çºå±ã«ã€ãªããã®ã§ããðâš
第2ç« : ðãšã¯ã¹ããŒãæŠç¥ãæåãããããã®åžå Žèª¿æ»ãšéžå®ðâš
åããŠã®æµ·å€å±éã«ãããåžå Žèª¿æ»ã®éèŠæ§ð§âš
ãšã¯ã¹ããŒãæŠç¥ãæåãããããã«ã¯ãåžå Žèª¿æ»ãæåã®éèŠãªã¹ãããã§ããç¹ã«ãåããŠã®æµ·å€å±éã§ã¯ãåœå åžå Žãšã¯ç°ãªãæåçã»çµæžçèæ¯ãæã€åžå Žã«å¯Ÿããç解ãäžå¯æ¬ ã§ããæµ·å€åžå Žã«ã¯ãå°åããšã®æ¶è²»è ããŒãºã競åç°å¢ã賌買è¡åã®éãããããããããæ£ç¢ºã«ææ¡ããããšããšã¯ã¹ããŒãæŠç¥ã®æåŠãå·Šå³ããŸãã
ðŒåžå Žèª¿æ»ã®ç®çã¯ãã¿ãŒã²ããåžå Žã®éèŠãæ£ç¢ºã«ææ¡ãã補åããµãŒãã¹ããã®åžå Žã§ã©ã®ããã«åãå ¥ããããããäºæž¬ããããšã«ãããŸããé©åãªåžå Žèª¿æ»ãè¡ãããšã§ãå°æ¹äŒæ¥ã¯æé©ãªåžå Žãéžã³ãéããããªãœãŒã¹ãå¹æçã«æŽ»çšããããšãã§ããŸãã
äŸãã°ã人å£åæ ã賌買åããã¬ã³ãã®åŸåãªã©ã®ããŒã¿ãåæããåžå ŽèŠæš¡ãæœåšçãªç«¶äºçžæãææ¡ããããšãã§ããŸããããã«ãããå°æ¹äŒæ¥ã¯ã©ã®åžå Žã§è£œåã売ããããã©ã®åžå Žã§ç«¶äºåãçºæ®ã§ããããå€æããææãåŸãããšãã§ããã®ã§ããððŒ
åœéåžå Žã«ããã競ååæã®éèŠæ§ð¡ð
åžå Žèª¿æ»ã®äžç°ãšããŠã競ååæã¯äžå¯æ¬ ã§ããåœéåžå Žã§ã¯ã競åä»ç€Ÿã®è£œåããµãŒãã¹ãäŸ¡æ ŒæŠç¥ãããŒã±ãã£ã³ã°ææ³ãåæããããšã§ãèªç€Ÿãã©ã®ããã«å·®å¥åãå³ããã®æŠç¥ç«æ¡ãå¯èœã«ãªããŸããðŒ
競ååæãè¡ãéã®ãã€ã³ããšããŠã次ã®ãããªé ç®ã«æ³šç®ããå¿ èŠããããŸãã
- 競åä»ç€Ÿã®ååããµãŒãã¹ã®ç¹åŸŽã調ã¹ããããã¿ãŒã²ããåžå Žã§ã©ã®ããã«è©äŸ¡ãããŠãããã確èªããŸãã
- äŸ¡æ Œèšå®ãããã¢ãŒã·ã§ã³æ¹æ³ãæ¯èŒããèªç€Ÿãã©ã®ãããªä»å 䟡å€ãæäŸã§ããããæ€èšããŸãã
- 競åä»ç€Ÿã®åŒ·ã¿ãšåŒ±ã¿ãææ¡ããããã«åºã¥ããŠèªç€Ÿã®ããžã·ã§ãã³ã°ãæ確ã«ããŸãã
ãã®ãããªç«¶ååæãéããŠãåžå Žã§ã®ç«¶äºåªäœæ§ã確ç«ããèªç€Ÿã®è£œåããµãŒãã¹ã競åä»ç€Ÿã«å¯ŸããŠã©ã®ããã«å·®å¥åã§ããããèããããšãã§ããŸãã競åä»ç€Ÿãšåãè·¯ç·ã§ã¯ãªããæ°ãã䟡å€ææ¡ãè¡ãããšã§ããšã¯ã¹ããŒãåžå Žã§ã®æåãè¿ã¥ããŸããðâš
æåçã»çµæžçèŠå ãèæ ®ããåžå Žéžå®ðð
åœéåžå Žã«é²åºããéã«ã¯ãæåçã»çµæžçèŠå ãèæ ®ããããšãéåžžã«éèŠã§ããååœãå°åã«ãã£ãŠãæ¶è²»è ã®äŸ¡å€èŠ³ã賌買è¡åãçµæžç¶æ³ãç°ãªããŸããããããç¡èŠããåžå Žéžå®ã¯ããšã¯ã¹ããŒãæŠç¥ã®å€±æã«ã€ãªãããããŸãããðâ ïž
æåçèŠå ã®ç解ãéµðïž
æåçèŠå ã¯ãæ¶è²»è ã補åããµãŒãã¹ãéžã¶éã®å€æåºæºã«å€§ãã圱é¿ããŸããäŸãã°ãããåœã§ã¯å質ããã©ã³ããéèŠãããäžæ¹ã§ãå¥ã®åœã§ã¯äŸ¡æ ŒãæãéèŠèŠããããããããŸããããŸããå®æãæåçæ £ç¿ã補åã®ãã¶ã€ã³ãããã¢ãŒã·ã§ã³æ¹æ³ã«åœ±é¿ãäžããããšããããŸãã
äŸãã°ãé£æåãç°ãªãåžå Žã«ãããŠã¯ãããŒã«ã©ã€ãºãå¿ èŠã§ããçŸå°ã®æ¶è²»è ã®å奜ã«åãããå³ä»ããããã±ãŒãžãã¶ã€ã³ãéèŠãšãªãã§ããããð²ð±
çµæžçèŠå ã®åæð°ð¡
äžæ¹ãçµæžçèŠå ãšããŠã¯ãã¿ãŒã²ããåžå Žã®è³Œè²·åãã€ã³ãã¬çãçµæžæé·çãªã©ãèæ ®ããããšãæ±ããããŸããã¿ãŒã²ããåžå Žã®çµæžç¶æ³ãè¯å¥œã§ããã°ãé«äŸ¡æ Œåž¯ã®è£œåã§ã売ããå¯èœæ§ããããŸãããçµæžç¶æ³ãäžå®å®ãªå Žåã«ã¯ãäŸ¡æ Œç«¶äºåãæ±ããããããšããããŸãã
äŸãã°ãããåœã®çµæžæé·çãé«ããæ¶è²»è ã®è³Œè²·æ欲ãæºçã§ããã°ãé«å質ãªååãæäŸããããšã§æåãåããããšãã§ãããããããŸãããéã«ãçµæžãåæ»ããŠããåžå Žã§ã¯ãã³ã¹ãããã©ãŒãã³ã¹ã«åªãã補åããµãŒãã¹ãæ±ããããã§ããããðžð
ååã»ãµãŒãã¹ã®çŸå°åžå Žãžã®é©å¿ïŒããŒã«ã©ã€ãºã®éèŠæ§ð¯
ããŒã«ã©ã€ãºãšã¯ãåã«è£œåããµãŒãã¹ãçŸå°ã®èšèªã«ç¿»èš³ããã ãã§ãªããçŸå°åžå Žã«åãããŠè£œåãã«ã¹ã¿ãã€ãºããããšãæå³ããŸããããã«ã¯ãæ¶è²»è ã®æåçèæ¯ãåžå ŽããŒãºã«åãããŠã補åã®ãã¶ã€ã³ãæ©èœãããã¢ãŒã·ã§ã³æŠç¥ã調æŽããããšãå«ãŸããŸããð¯
äŸãã°ãããåœã§äººæ°ã®ããååã§ããå¥ã®åžå Žã§ã¯å šãåãå ¥ããããªãå¯èœæ§ããããŸããããã¯ãæ¶è²»è ã®å奜ãããŒãºãç°ãªãããã§ãããã®ãããçŸå°ã®æ¶è²»è ã«åãå ¥ããããããã«ãããã±ãŒãžãã¶ã€ã³ããã©ã³ãã¡ãã»ãŒãžãçŸå°åžå Žã«åãããŠæé©åããå¿ èŠããããŸãã
ð¡æåããããŒã«ã©ã€ãºæŠç¥ã®ãã€ã³ãïŒ
- çŸå°æ¶è²»è ã®äŸ¡å€èŠ³ã賌買åæ©ãæ·±ãç解ããããã«åºã¥ããããã¢ãŒã·ã§ã³ãè¡ãã
- å°åããšã®èŠå¶ãæ³åŸã«å¯Ÿå¿ãã補åæ¹è¯ãè¡ãã
- çŸå°ã®ç«¶åç¶æ³ãèžãŸããç¬èªã®äŸ¡å€ãæäŸããã
äŸãã°ããšãŒãããåžå Žã§ã¯ãç°å¢ãžã®é æ ®ãæ¶è²»è ã«ãšã£ãŠéèŠãªè³Œå ¥åºæºã®äžã€ãšãªã£ãŠããŸãããã®ããã補åã®ãšã³ãã¬ã³ããªãŒãªåŽé¢ã匷調ããããšãå¹æçã§ããð±ð
æ¶è²»è ã®éèŠææ¡ãšãã¬ã³ããèªãã¹ãã«ðð
æ¶è²»è ã®éèŠãç確ã«ææ¡ããããšã¯ããšã¯ã¹ããŒãã®æåã«äžå¯æ¬ ã§ãããããéæããããã«ã¯ãåžå Žèª¿æ»ããŒã«ãããŒã¿åæã掻çšããæ¶è²»è ã®è³Œè²·è¡åãåžå Žãã¬ã³ããèªã¿è§£ãããšãéèŠã§ãã
äŸãã°ãSNSãã€ã³ãã«ãšã³ãµãŒããŒã±ãã£ã³ã°ã掻çšããŠããªã¢ã«ã¿ã€ã ã§åžå Žã®å£°ãæŸãããšãå¯èœã§ããããã«ãããæ¶è²»è ãæ±ããŠãã補åããµãŒãã¹ãäœããæ£ç¢ºã«ææ¡ããããã«å¿ããååéçºãããŒã±ãã£ã³ã°æŠç¥ãç«ãŠãããšãã§ããŸããð²âš
ãã¬ã³ããèªãããã®ãã³ãð¡
- ãªã³ã©ã€ã³ããŒã¿ã®åæïŒGoogleãã¬ã³ãããœãŒã·ã£ã«ã¡ãã£ã¢ã®ããŒã¿ã掻çšããã¿ãŒã²ããåžå Žã§ã©ã®ãããªè©±é¡ã泚ç®ãããŠãããã調ã¹ãã
- åžå Žã®å£°ãèãïŒé¡§å®¢ã®ãã£ãŒãããã¯ãç©æ¥µçã«åéããã©ã®ãããªè£œåããµãŒãã¹ãæãŸããŠããã®ããææ¡ããã
- æ¥çã¬ããŒãã®æŽ»çšïŒæ¥çã¬ããŒããåžå Žèª¿æ»ããŒã¿ãåèã«ãä»åŸã®åžå Žãã¬ã³ããæ¶è²»è ã®éèŠãäºæž¬ããã
ãããã®ææ³ã掻çšããŠãæ¶è²»è ãäœãæ±ããŠããããæ£ç¢ºã«ææ¡ãããã®éèŠã«å¿ãã補åããµãŒãã¹ãæäŸããããšã§ããšã¯ã¹ããŒãåžå Žã§ã®æåãå¯èœãšãªããŸããððŠ
ç¹å®åžå Žãéžå®ããéã«èæ ®ãã¹ãèŠå ð ïžð
åžå Žèª¿æ»ãéããŠåŸãããŒã¿ãå ã«ãæçµçã«ã¿ãŒã²ããåžå Žã決å®ãã段éã«ãããŠã次ã®ãããªéèŠãªèŠå ãèæ ®ããããšãå¿ èŠã§ãã
- 貿ææ¿çãšé¢çšïŒã¿ãŒã²ããåžå Žã«ãããé¢çšã貿æèŠå¶ãã©ã®ããã«èªç€Ÿã®ããžãã¹ã«åœ±é¿ãããã確èªããŸãã
- ç©æµãšã€ã³ãã©ïŒååãçŸå°åžå Žã«å±ããããã®ç©æµæ段ããçŸå°ã§ã®ä¿ç®¡ã»è²©å£²äœå¶ã確ä¿ã§ããããèæ ®ããŸãã
- åžå Žã®æ³èŠå¶ïŒç¹å®ã®è£œåããµãŒãã¹ã«å¯Ÿããæ³çãªå¶çŽããçŸå°ã§ã®è²©å£²ã»åºåã«é¢ããèŠå¶ãææ¡ããããšãå¿ èŠã§ãã
ãããã®èŠå ãç·åçã«å€æããèªç€Ÿã®ãªãœãŒã¹ã補åã«æãé©ããåžå Žãéžå®ããããšãããšã¯ã¹ããŒãæåã®éµãšãªããŸããðŒðïž
第3ç« : ðãã©ã³ãåãšããŒã«ã©ã€ãºæŠç¥ã§äžçãå¶èŠïŒå°æ¹äŒæ¥ã®å·®å¥åã®ç§èš£ðâš
å°æ¹äŒæ¥ã®ãã©ã³ãåã匷åããéèŠæ§ðŒð
ãã©ã³ãåã®åŒ·åã¯ãå°æ¹äŒæ¥ããšã¯ã¹ããŒãåžå Žã§ç«¶äºåãæã¡ç¶ããããã«äžå¯æ¬ ãªèŠçŽ ã§ããç¹ã«ãã°ããŒãã«åžå Žã§ã¯æ¶è²»è ã«å¯ŸããŠä¿¡é Œãå®å¿æãäžãããã©ã³ããæ±ããããŠããŸããå€ãã®æ¶è²»è ã¯ãæ°ããååãè³Œå ¥ããéã«ãã©ã³ãã®èªç¥åºŠãéèŠãããããå°æ¹äŒæ¥ã§ããã©ã³ãã€ã¡ãŒãžã確ç«ãããã®äŸ¡å€ãæ¶è²»è ã«å±ããããšãæåã®ã«ã®ãšãªããŸããð
ãã©ã³ãã®æã€åãšã¯ïŒð
ãã©ã³ãåãšã¯ãåãªã補åã®ããŽãååã«çãŸãããæ¶è²»è ã«äžããææ ãä¿¡é Œæ§ã補åããµãŒãã¹ã®å質ã象城ããŸãã匷ããã©ã³ãã¯ãæ¶è²»è ã«ãšã£ãŠãã®è£œåãéžã¶çç±ãšãªããç¹ã«ç«¶äºã®æ¿ããã°ããŒãã«åžå Žã«ãããŠã¯ããã©ã³ãã®æã€å·®å¥ååããŸããŸãéèŠãšãªããŸããðâš
äŸãã°ãå°åç¹æã®çŽ æãæè¡ã掻ããã補åã§ããã°ããã®ãå°åæ§ãããã©ã³ãã®ãŠããŒã¯ãªã¹ããŒãªãŒãšããŠæã¡åºãããšã§ãä»ã®è£œåãšã®å·®å¥åãå³ããŸããð¿âš
ããŒã«ã©ã€ãºæŠç¥ã®å¿ èŠæ§ðïžð
ããŒã«ã©ã€ãºæŠç¥ã¯ãååœã®åžå Žã«åãããŠè£œåããµãŒãã¹ãçŸå°åããããšã§ãçŸå°ã®æ¶è²»è ã«åãå ¥ããããããããéèŠãªã¢ãããŒãã§ããç¹ã«ãç°ãªãæåãåç¿æ £ãæã€åžå Žã§ã¯ãããŒã«ã©ã€ãºãªãã§ã¯æåãåããããšã¯é£ããã§ãã
äŸãã°ãèšèªã®éããæ¶è²»è ã®å¥œã¿ã«å¿ããŠã補åã®ããã±ãŒãžãã¶ã€ã³ãåºåå 容ãçŸå°åžå Žåãã«å€æŽããããšãå¹æçã§ããããŒã«ã©ã€ãºãè¡ãããšã§ãæ¶è²»è ã¯ãã®è£œåã«å¯Ÿããèªåãã¡ã«åã£ã補åã ããšæããä¿¡é Œãå¯ãããããªããŸããð¬ð¡
å ·äœçãªããŒã«ã©ã€ãºã®äŸðŠð
äŸãã°ãæ¥æ¬ã®å°æ¹äŒæ¥ãã¢ã¡ãªã«åžå Žã«é²åºããéãåã«è£œåã茞åºããã ãã§ã¯ãªããçŸå°ã®æ¶è²»è ã奜ãè²ããã¶ã€ã³ãåãå ¥ããããã±ãŒãžãæ¡çšããããšãæå¹ã§ããããã«ãèšèªå¯Ÿå¿ãå å®ãããããšã¯ãã¡ãããçŸå°ã®ç¿æ £ãæåã«åã£ã補åå±éãè¡ãããšã§ãæ¶è²»è ã®å¿ãæŽãããšãã§ããŸããðšðŠ
SNSã掻çšãããã©ã³ãæ§ç¯ð±ð
SNSïŒãœãŒã·ã£ã«ãããã¯ãŒãã³ã°ãµãŒãã¹ïŒã¯ããã©ã³ããã°ããŒãã«ã«åºããããã®éåžžã«åŒ·åãªããŒã«ã§ããSNSã掻çšããããšã§ãå°æ¹äŒæ¥ã¯éããããªãœãŒã¹ã§ãã£ãŠããäžçäžã®æ¶è²»è ã«çŽæ¥ã¢ãããŒãã§ããããã«ãªããŸããðð²âš
äŸãã°ãInstagramãFacebookãªã©ã®SNSãã©ãããã©ãŒã ãéããŠã補åã®ããžã¥ã¢ã«ã¹ããŒãªãŒãçºä¿¡ãããã©ã³ãã®é åãåºããããšãå¯èœã§ãããŸããæ¶è²»è ãšã®åæ¹åã®ã³ãã¥ãã±ãŒã·ã§ã³ãéããŠããã¡ã³ãå¢ããããã©ã³ããã€ã€ã«ãã£ãé«ããããšãã§ããŸããðžð¬
ã©ã®ããã«SNSã掻çšãã¹ããïŒð²âš
- ããžã¥ã¢ã«ã³ã³ãã³ãã®åŒ·å: 補åã®åçããããªã掻çšããŠãèŠèŠçã«èšŽããã³ã³ãã³ããæçš¿ããŸããããðž
- æ¶è²»è ãšã®ã³ãã¥ãã±ãŒã·ã§ã³: ã³ã¡ã³ãã«å¯ŸããŠè¿ éã«è¿çããæ¶è²»è ãšã®ä¿¡é Œé¢ä¿ãç¯ããŸããð¬ð€
- ããã·ã¥ã¿ã°ã掻çš: 人æ°ã®ããã·ã¥ã¿ã°ãåãå ¥ããæ€çŽ¢ãšã³ãžã³ã§ã®é²åºãé«ããŸããããð
ãªã³ã©ã€ã³ãã©ãããã©ãŒã ã®æŽ»çšð»ð
å°æ¹äŒæ¥ããã©ã³ããæ§ç¯ããã°ããŒãã«åžå Žã«é²åºããããã«ããªã³ã©ã€ã³ãã©ãããã©ãŒã ã®æŽ»çšã¯æ¬ ãããŸãããç¹ã«ãAmazonãAlibabaãªã©ã®åœéçãªãã©ãããã©ãŒã ãå©çšããããšã§ãå°æ¹äŒæ¥ã§ãç°¡åã«äžçäžã®é¡§å®¢ã«ã¢ãããŒãã§ããŸããðŠð
ãããã®ãã©ãããã©ãŒã ã掻çšããããšã§ãååã®ã°ããŒãã«å±éãéåžžã«å¹ççã«è¡ããã ãã§ãªããããŒã±ãã£ã³ã°ã顧客察å¿ã®é¢ã§ããµããŒããåããããšãå¯èœã§ããäŸãã°ãAmazonã®FBAïŒFulfillment by AmazonïŒãµãŒãã¹ãå©çšããããšã§ãç©æµã顧客察å¿ãAmazonã«äžä»»ã§ããããžãã¹ã®å¹çãå€§å¹ ã«åäžãããããšãã§ããŸããððŠ
AmazonãAlibabaã§ã®æåã®ãã€ã³ãððŒ
- é©åãªååç»é²: 補åæ å ±ãæ£ç¢ºã«ããã€é åçã«èšèŒããããšã倧åã§ããç¹ã«ãé«å質ãªåååçã詳现ãªèª¬æãéèŠã§ããðžð
- ã¬ãã¥ãŒç®¡ç: æ¶è²»è ããã®ã¬ãã¥ãŒã¯ä¿¡é Œæ§ãé«ããããã«éåžžã«éèŠã§ããããžãã£ããªã¬ãã¥ãŒãç©æ¥µçã«åéãã顧客察å¿ã«ãåãå ¥ããŸããããðð
- äŸ¡æ Œèšå®ã®å·¥å€«: çŸå°åžå Žã®ç«¶åååãšæ¯èŒããŠãé©åãªäŸ¡æ Œèšå®ãè¡ãããšãæåã®ã«ã®ãšãªããŸããð²ðŒ
ãã©ã³ãã®ã°ããŒãã«å±éã«ããããªã¹ã¯ç®¡çâ ïžð
ã°ããŒãã«ã«ãã©ã³ããå±éããéã«ã¯ããªã¹ã¯ç®¡çãéèŠã§ããååœã®æ³èŠå¶ãåç¿æ £ã®éãã«å¯Ÿããç解ãäžè¶³ããŠãããšãæãã¬ãã©ãã«ã«å·»ã蟌ãŸããå¯èœæ§ããããŸããç¹ã«ãç¥ç財ç£æš©ã®ä¿è·ããçŸå°ã®æ¶è²»è ä¿è·èŠå¶ã«å¯Ÿå¿ããããã®æºåã¯äžå¯æ¬ ã§ããðâïž
äŸãã°ããã©ã³ãããŽãã¹ããŒã¬ã³ãçŸå°ã§åæšç»é²ãããŠããªãå Žåãæš¡å£åãåºåããªã¹ã¯ãé«ãŸããŸãããŸããçŸå°ã®æ¶è²»è ä¿è·æ³ã«éåããå¯èœæ§ããããããäºåã«ãã£ãããšããæ³ç察å¿ãè¡ãããšãå¿ èŠã§ããðŒð
ç·æ¬ïŒãã©ã³ãåãšããŒã«ã©ã€ãºæŠç¥ãæåã®ã«ã®ðð
ãã©ã³ãåã®åŒ·åãšããŒã«ã©ã€ãºæŠç¥ã¯ããšã¯ã¹ããŒãåžå Žã§ã®æåã«æ¬ ãããªãèŠçŽ ã§ããå°æ¹äŒæ¥ãã°ããŒãã«ã«æé·ããããã«ã¯ããŸããã©ã³ãã®ä¿¡é Œæ§ã確ç«ããçŸå°ã®æåãæ¶è²»è ã®ããŒãºã«å¿ãã補åå±éãè¡ãããšãéèŠã§ããðŒð
ããã«ãSNSããªã³ã©ã€ã³ãã©ãããã©ãŒã ã掻çšããéããããªãœãŒã¹ã§ãå¹æçã«ã°ããŒãã«å±éãé²ããããšãã§ããŸãããšã¯ã¹ããŒãæŠç¥ã«ãããŠããã©ã³ããšããŒã«ã©ã€ãºã®äž¡æ¹ããã©ã³ã¹ããåãå ¥ããããšã§ãæåã®éãéãããã®ã§ããðð
å°æ¹äŒæ¥ã«ãšã£ãŠããšã¯ã¹ããŒãåžå Žãžã®ææŠã¯é£ããããšã§ã¯ãããŸãããé©åãªæŠç¥ãšããŒã«ã掻çšãããã©ã³ãåãé«ããçŸå°åžå Žã«å¯Ÿå¿ãã補åãå±éããããšã§ãã°ããŒãã«åžå Žã§ã®æåãæã«ããããšãã§ããã§ããããðâš
第4ç« : ð åœéç©æµãšãµãã©ã€ãã§ãŒã³ã®æé©å ð
ãšã¯ã¹ããŒããåæ»ã«é²ããããã®ç©æµãšãµãã©ã€ãã§ãŒã³æ§ç¯ðïž
ãšã¯ã¹ããŒãæŠç¥ã«ãããŠãç©æµãšãµãã©ã€ãã§ãŒã³ã®æé©åã¯ãããžãã¹æåã®éµãæ¡ãéèŠãªèŠçŽ ã§ããç¹ã«ãå°æ¹ããæµ·å€åžå Žãžè£œåã茞åºããå Žåãå¹ççãªç©æµç®¡çãšã¹ã ãŒãºãªãµãã©ã€ãã§ãŒã³ã®æ§ç¯ãæ¬ ãããŸãããç©æµã®æé©åãè¡ãããšã§ã茞éã³ã¹ããåæžããé éæéãççž®ããããšãå¯èœã«ãªããŸããððŠ
ðŒç©æµç®¡çã¯ã補åã補é ãããå Žæããã顧客ã«å±ããŸã§ã®å šããã»ã¹ã管çããããšãæããŸãããšã¯ã¹ããŒãã«ãããŠã¯ãåœå 茞éãåœé茞éãä¿ç®¡ãããã«ã¯æçµçãªæ¶è²»è ãžã®é éãšãã£ãå€å²ã«ããã段éãå«ãŸããŸãããããã®å段éãæé©åããããšãããšã¯ã¹ããŒãäºæ¥ã®æåã«ã¯äžå¯æ¬ ã§ããð
ç©æµãå¹ççã«ç®¡çãããŠããªããšã補åã顧客ã«å±ããŸã§ã«æéããããã顧客æºè¶³åºŠãäœäžããå¯èœæ§ããããŸãããŸãã茞éã³ã¹ããããããšãå©ççã«ã倧ããªåœ±é¿ãäžããŸãããããé²ãããã«ãããã£ãããšãããµãã©ã€ãã§ãŒã³æŠç¥ãæã€ããšãéèŠã§ããð¢âïž
å°æ¹ããäžçãžååãå±ããããã®èŒžéæ段ðâïž
茞éæ¹æ³ã®éžå®ã¯ããšã¯ã¹ããŒãæåã®ããã®éèŠãªèŠçŽ ã§ããå°æ¹äŒæ¥ã補åãæµ·å€åžå Žã«å±ããéã«ã¯ãã©ã®èŒžéæ段ãæé©ããæ éã«æ€èšããªããã°ãªããŸãããéžæè¢ãšããŠã¯ã空茞ãæµ·éãéžéãããã«ã¯ããããçµã¿åãããè€å茞éãèããããŸããðð¢
空茞âïž
空茞ã¯ãçæéã§ã®èŒžéãå¯èœã§ãããç¹ã«æ¥ãã®é éãé«äŸ¡å€ã®å°åååã«é©ããŠããŸããããããã³ã¹ããé«ãããã倧éã®ååãäœäŸ¡æ Œåž¯ã®ååã茞éããå Žåã«ã¯äžåãã§ãã空茞ãå©çšããéã«ã¯ãã³ã¹ã察å¹æããã£ãããšèŠæ¥µããããšãéèŠã§ãã
æµ·éð¢
äžæ¹ãæµ·éã¯ã倧éã®ååãäœã³ã¹ãã§èŒžéããæ段ãšããŠéåžžã«å¹æçã§ããç¹ã«ãéãååã倧èŠæš¡ãªåºè·ã«ã¯æé©ã§ãããã ããé éæéãé·ããªãããããªãŒãã¿ã€ã ãé·ããªãããšãèæ ®ããªããã°ãªããŸããããŸãã枯湟æœèšãéé¢æç¶ãã«é¢é£ããã³ã¹ããæéãèæ ®ããå¿ èŠããããŸãã
éžéð
éžéã¯ãåœå 茞éããé£æ¥ããåœãžã®èŒžåºã«é©ããŠããŸããå°æ¹äŒæ¥ãåœå ã®æž¯ã空枯ã«ååãéã¶éã«ã䜿çšãããŸãããéè·¯ç¶æ³ãéè¡èŠå¶ãããã«ã¯æ°åãªã©ãéžäžèŒžéç¹æã®ãªã¹ã¯ããããŸãã
è€å茞éðŠâš
è€æ°ã®èŒžéæ段ãçµã¿åãããè€å茞éã¯ãã³ã¹ããšæéã®ãã©ã³ã¹ãæé©åããããã®æ¹æ³ã§ããäŸãã°ãæµ·éã§å€§èŠæš¡ãªèŒžéãè¡ããéžéã§æçµç®çå°ãŸã§éã¶ãšãã£ã圢ãèããããŸãããã®ææ³ã«ãããé·è·é¢èŒžéã®ã³ã¹ããæãã€ã€ãé éæéãççž®ããããšãå¯èœã§ããðð
ã³ã¹ã管çãšèŒžéå¹çåã®ç§èš£ð¡ðž
茞éã³ã¹ãã¯ããšã¯ã¹ããŒãæŠç¥ã«ãããéèŠãªèŠå ã§ããã³ã¹ããæãã€ã€ãå¹ççãªèŒžéãè¡ãããã®æ¹æ³ãæ€èšããããšã¯ãäŒæ¥ã®ç«¶äºåãé«ããããã«æ¬ ãããŸããã
äŸãã°ãç©æµããŒãããŒãšææºããŠã³ã¹ããåæžããæ¹æ³ããããŸããå€ãã®ç©æµäŒæ¥ãæäŸããŠããäžè²«èŒžéãµãŒãã¹ã掻çšããã°ã茞éæ段ãã«ãŒããæé©åããã³ã¹ãã®åæžãšãšãã«ã茞éã®è¿ éåãå³ãããšãã§ããŸããðŠð
ðŒ ã³ã¹ãåæžã®ãã€ã³ãïŒ
- 倧é茞éã掻çšããŠã茞éã³ã¹ããåæžã
- åšåº«ç®¡çãšéèŠäºæž¬ãé©åã«è¡ããäœåãªèŒžéãé¿ããã
- æé©ãªç©æµæ¥è ãéžå®ãã競äºå ¥æã«ãã£ãŠã³ã¹ããæããã
ããã«ã茞éå¹çã®åäžã«ã¯ãããžã¿ã«ããŒã«ã®æŽ»çšãæå¹ã§ããç©æµç®¡çã·ã¹ãã ãããªã¢ã«ã¿ã€ã ã®ãã©ããã³ã°ã·ã¹ãã ãå°å ¥ããããšã§ã茞éã®é²æãåžžã«ææ¡ããå¿ èŠã«å¿ããŠæè»ã«å¯Ÿå¿ã§ããäœå¶ãæ§ç¯ããããšãå¯èœã§ããð¡ð±
ã°ããŒãã«ãµãã©ã€ãã§ãŒã³ã®èª²é¡ãšè§£æ±ºçð ïžð
ãšã¯ã¹ããŒãæŠç¥ã«ãããŠãã°ããŒãã«ãµãã©ã€ãã§ãŒã³ã®æ§ç¯ã«ã¯å€ãã®èª²é¡ã䌎ããŸããç¹ã«ãè€éãªåœéèŠå¶ã茞éäžã®ãã©ãã«ãããã«ã¯çŸå°ã§ã®ç©æµã€ã³ãã©ã®åé¡ãªã©ãæããããŸãã
äŸãã°ãç¹å®ã®åœã§ã¯ãéé¢æç¶ããé 延ããããã£ããã茞éäžã«ãã©ãã«ãçºçããããšããããŸããããã«å¯Ÿå¿ããããã«ã¯ãè€æ°ã®äŸçµŠæ ç¹ãæã€ããšãããµãã©ã€ãã§ãŒã³ãåæ£åããããšãæå¹ã§ããð¡
ãµãã©ã€ãã§ãŒã³ã®ãªã¹ã¯åæ£
ãµãã©ã€ãã§ãŒã³ã®åæ£åã«ãããäžã€ã®æ ç¹ã§åé¡ãçºçããŠããä»ã®æ ç¹ã§ä»£æ¿ãå¯èœã«ãªããŸãããŸããããã¯ã¢ãããã©ã³ãäºåã«çšæããŠããããšã§ãäºæãã¬ãã©ãã«ã«è¿ éã«å¯Ÿå¿ããããšãã§ããŸããðâïž
茞éäžã®ãã©ãã«ãåé¿ãããªã¹ã¯ãããžã¡ã³ãã®éèŠæ§â ïžðš
åœéç©æµã§ã¯ã茞éäžã®ãã©ãã«ãçºçããããšããããŸããããã«ã¯ãèªç¶çœå®³ãçé£ãç Žæãªã©ãå«ãŸããŸãããããã®ãªã¹ã¯ã«å¯Ÿå¿ããããã«ã¯ããªã¹ã¯ãããžã¡ã³ããäžå¯æ¬ ã§ããð¡
äŸãã°ãååã茞éäžã«ç ŽæããããçŽå€±ããå Žåãä¿éºã«ãã£ãŠãã®æ害ãã«ããŒããããšãã§ããŸããåœé茞éã«ãããŠã¯ã茞éäžã®ãã©ãã«ã«åããé©åãªä¿éºã®å å ¥ãéåžžã«éèŠã§ããð¢ð
ãŸããå®æçãªãªã¹ã¯ã¢ã»ã¹ã¡ã³ããå®æœããã©ã®ãããªãªã¹ã¯ãååšããã®ããåžžã«ææ¡ãããã®ãªã¹ã¯ã«å¯ŸããŠé©åãªå¯Ÿçãè¬ããããšãéèŠã§ããããã«ããã茞éäžã®ãã©ãã«ãæå°éã«æããããžãã¹ã®å®å®æ§ã確ä¿ããããšãã§ããŸããðð
ç©æµç®¡çã®ããžã¿ã«åã«ããå¹çåäžð²ð€
åœéç©æµã管çããããã«ãããžã¿ã«ããŒã«ã®æŽ»çšã¯éåžžã«å¹æçã§ããç¹ã«ã茞é管çã·ã¹ãã ïŒTMSïŒãããªã¢ã«ã¿ã€ã 远跡æè¡ãå°å ¥ããããšã§ãç©æµããã»ã¹å šäœãå¯èŠåããå¹ççãªç®¡çãå¯èœã«ãªããŸããðŠð
ããžã¿ã«ããŒã«ã®æŽ»çšäŸð²ïŒ
- 茞é管çã·ã¹ãã ïŒTMSïŒã䜿ããå šãŠã®èŒžéã«ãŒããæé ãäžå 管çããã
- ãªã¢ã«ã¿ã€ã 远跡ã·ã¹ãã ã䜿ããååã®çŸåšã®äœçœ®ãé éç¶æ³ãéæææ¡ã
- ããŒã¿åæããŒã«ãçšããŠãç©æµã³ã¹ããæéã®æé©åãè¡ãã
ãããã®ããŒã«ãå°å ¥ããããšã§ã茞éã®é 延ãã³ã¹ãã®ç¡é§ãæžãããããžãã¹å šäœã®å¹çãå€§å¹ ã«åäžãããããšãã§ããŸãããŸããç°å¢ãžã®é æ ®ãå«ãã茞éæŠç¥ãçµã¿ç«ãŠãããšã§ãæç¶å¯èœãªãšã¯ã¹ããŒãäœå¶ãæ§ç¯ããããšãå¯èœã§ããð±ð
ãŸãšãïŒç©æµãšãµãã©ã€ãã§ãŒã³ã®æé©åã§ãšã¯ã¹ããŒãæŠç¥ãæåã«å°ãð
åœéç©æµãšãµãã©ã€ãã§ãŒã³ã®æé©åã¯ããšã¯ã¹ããŒãæŠç¥ãæåã«å°ãããã®éèŠãªèŠçŽ ã§ããå°æ¹äŒæ¥ãæµ·å€åžå Žã§ç«¶äºåãæã€ããã«ã¯ãå¹ççãªèŒžéæ段ã®éžå®ããã³ã¹ãåæžãããã«ãªã¹ã¯ç®¡çãäžå¯æ¬ ã§ãã
ãŸããããžã¿ã«ããŒã«ã掻çšããŠç©æµããã»ã¹ãå¯èŠåãããªã¢ã«ã¿ã€ã ã§ç®¡çããããšã§ããã©ãã«ã®çºçãæå°éã«æããããžãã¹ã®æé·ãæ¯ããããšãã§ããŸããðð
ãšã¯ã¹ããŒãæŠç¥ãæåãããããã«ã¯ãç©æµãšãµãã©ã€ãã§ãŒã³ã®å šäœåãç解ããå¹ççãªéå¶ãå¿ãããããšã倧åã§ããããã«ãããå°æ¹äŒæ¥ã¯äžçåžå Žã§ã®ç«¶äºåãé«ããæç¶å¯èœãªæé·ãå®çŸã§ããã®ã§ããððª
第5ç« : âïž æ³èŠå¶ãšé¢çšå¯ŸçïŒèŒžåºã«ããããªã¹ã¯ç®¡çðð
æµ·å€é²åºã®éã«é¿ããããªãæ³èŠå¶ã®ææ¡ãšå¯Ÿå¿æ¹æ³ð¡â ïž
ãšã¯ã¹ããŒãæŠç¥ãæåãããããã«ã¯ãååœã®æ³èŠå¶ãæ£ç¢ºã«ææ¡ããé©åã«å¯Ÿå¿ããããšãäžå¯æ¬ ã§ããç¹ã«ãåããŠã®æµ·å€é²åºã«ãããŠãçŸå°ã®æ³åŸãèŠå¶ãç¡èŠããããžãã¹å±éã¯ã倧ããªãªã¹ã¯ãšãªãåŸãŸãã茞åºå ¥ã®æç¶ãã«ãããŠã¯ãååœãç°ãªãã«ãŒã«ãåºæºãèšããŠããããããããã«åŸããªãå Žåã眰éãããã«ãã£ãããã«ã¯èŒžåºåæ¢ãªã©ã®å³ããåŠçœ°ãç§ããããå¯èœæ§ããããŸãã
ðŒ äŸãã°ã茞åºèš±å¯ãéé¢æç¶ããªã©ããšã¯ã¹ããŒãã«é¢é£ããæžé¡ãæç¶ãã®æ£ç¢ºããæ±ããããŸããæžé¡ã®äžåãæç¶ãã®é 延ã¯ãããžãã¹ã«å€§ããªé 延ãæ倱ãããããå¯èœæ§ããããããæ éãªå¯Ÿå¿ãå¿ èŠã§ããåœéæ³ãå°åããšã®æ³èŠå¶ã«ã€ããŠäºåã«åŸ¹åºçãªãªãµãŒããè¡ããæ£ç¢ºãªæç¶ããè¡ãããšãããªã¹ã¯ãæå°éã«æããã«ã®ã§ãã
ãŸããçŸå°ã®æ³èŠå¶ãç解ããããã«ã¯ãå°é家ã®ãµããŒãã掻çšããããšãå¹æçã§ããäŸãã°ãåœéçãªè²¿æã³ã³ãµã«ã¿ã³ããçŸå°ã®æ³åŸäºåæãå©çšããããšã§ãçŸå°ã®ææ°ã®èŠå¶ã«å¯Ÿå¿ããåé¡ãæªç¶ã«é²ãããšãã§ããŸããâïžð
茞åºã«é¢é£ããé¢çšãèŒžå ¥èŠå¶ãå質åºæºã«å¯Ÿããç解ðŠð
茞åºã«é¢ããæ³èŠå¶ã«ãããŠãç¹ã«éèŠãªã®ãé¢çšãèŒžå ¥èŠå¶ããããŠå質åºæºã§ãããããã®èŠçŽ ã¯ã茞åºã³ã¹ãã補åã®åžå Žé©åæ§ã«çŽæ¥åœ±é¿ãäžããŸããååœã®é¢çšçãèŠå¶ãç解ããããã«å¿ãã察å¿ãåãããšã§ããšã¯ã¹ããŒãäºæ¥ãåæ»ã«é²ããããšãã§ããŸããðâš
é¢çšãšèŒžå ¥èŠå¶ã®ææ¡ðð°
é¢çšã¯ã茞åºå ã®åœã«ååãéãéã«æ¯æãçšéã§ããããã®åœããšã«ç°ãªããŸããé¢çšãé«ãå Žåã補åã®æçµäŸ¡æ Œãé«éš°ãã競äºåãäœäžãããªã¹ã¯ããããŸãããã®ãããé¢çšã®é©çšæ¹æ³ãå çšæªçœ®ã«ã€ããŠç解ããŠããããšãéèŠã§ããäŸãã°ãèªç±è²¿æåå®ïŒFTAïŒãçµæžé£æºåå®ïŒEPAïŒãªã©ã®åœéåå®ã掻çšããããšã§ãé¢çšã®åŒãäžããå é€ãå¯èœã«ãªãã±ãŒã¹ããããŸãã
äŸãã°ãæ¥æ¬ãç· çµããŠããEPAïŒçµæžé£æºåå®ïŒãå©çšããããšã§ãç¹å®ã®åœãžã®èŒžåºã«ãããŠé¢çšã軜æžã§ããããšããããŸããããã«ãããã³ã¹ãåæžãå¯èœãšãªããçŸå°åžå Žã§ã®äŸ¡æ Œç«¶äºåãé«ããããšãã§ããŸããðŒâš
äžæ¹ã§ãèŒžå ¥èŠå¶ã«ã泚æãå¿ èŠã§ããç¹å®ã®è£œåãæåãçŠæ¢ãããŠããå Žåããç¹å¥ãªèŒžå ¥èš±å¯ãå¿ èŠãªåœããããŸããäŸãã°ãå粧åãé£åãªã©ãå®å šåºæºãå³ããå®ããããŠããåžå Žã«å¯ŸããŠã¯ã補åããã®åºæºã«é©åããŠãããã©ããã確èªããå¿ èŠããããŸãããããã®èŠå¶ãç¡èŠãã茞åºã¯ã補åãéé¢ã§æ¢ãããããã眰åãç§ããããããããªã¹ã¯ããããŸããðâ ïž
å質åºæºã®éèŠæ§ðð ïž
å€ãã®åœã§ã¯ã補åãçŸå°ã®å質åºæºã«é©åããŠããããšãæ±ããããŸããäŸãã°ã欧å·é£åïŒEUïŒã§ã¯ãCEããŒã¯ãå¿ èŠãªè£œåãå€ãååšãããããç¡ããã°è²©å£²ã§ããªãå ŽåããããŸããæ¥æ¬è£œåã¯ãã®å質ã®é«ãã§ç¥ãããŠããŸãããçŸå°ã®èŠæ Œãåºæºã«é©åããŠãããã確èªããããšãå¿ èŠã§ãã
å ·äœçãªäŸãšããŠãé£åãå»è¬åã«é¢ããŠã¯ãååœã§å®å šåºæºãã©ãã«è¡šç€ºã«é¢ããèŠå¶ãç°ãªããŸãããããã®åºæºãç¡èŠããå Žåã補åååã販売åæ¢ã®æªçœ®ãåãããå¯èœæ§ããããŸãããããã£ãŠã茞åºåã«ã¯å¿ ãã補åãçŸå°ã®æ³èŠå¶ã«åèŽããŠãããã確èªããå¿ èŠããããŸããð¡ðŠ
åœé貿æåå®ãèªç±è²¿æå°åã掻çšããé¢çšåæžçðð
é¢çšåæžã¯ããšã¯ã¹ããŒãäºæ¥ã«ãããå©çãæ倧åããããã®éèŠãªæŠç¥ã§ããããã§åœ¹ç«ã€ã®ããåœé貿æåå®ãèªç±è²¿æå°åã®æŽ»çšã§ãããããã®åå®ãäžæã«å©çšããããšã§ã茞åºã³ã¹ããå€§å¹ ã«åæžãã競äºåãé«ããããšãã§ããŸããðð
èªç±è²¿æåå®ïŒFTAïŒãçµæžé£æºåå®ïŒEPAïŒðð¡
èªç±è²¿æåå®ïŒFTAïŒãçµæžé£æºåå®ïŒEPAïŒã¯ãé¢çšã®åŒãäžããæ€å»ãç®çãšããåœéçãªåå®ã§ããæ¥æ¬ãå€ãã®åœãšFTA/EPAãç· çµããŠããããããå©çšããããšã§é¢çšã³ã¹ããå€§å¹ ã«åæžããããšãå¯èœã§ãã
äŸãã°ãæ¥æ¬ãšæ¬§å·é£åïŒEUïŒã®éã§ç· çµãããæ¥EU EPAã§ã¯ãå€ãã®è£œåã§é¢çšã段éçã«æ€å»ãããŠããŸããããã«ãããæ¥æ¬äŒæ¥ã¯EUåžå Žã«å¯ŸããŠäŸ¡æ Œç«¶äºåãé«ããããšãã§ãããšã¯ã¹ããŒãäºæ¥ã®å©ççãåäžãããŠããŸããðŠðª
ãã®ãããªåå®ã掻çšããããã«ã¯ã補åãåç£å°èŠåãæºãããŠãããã確èªããå¿ èŠããããŸããåç£å°èŠåãšã¯ã補åãé¢çšåªéæªçœ®ãåããããã«ãã©ãã§çç£ãããããã©ã®çšåºŠãã®åœã§å å·¥ããããã瀺ãåºæºã§ãããããæ£ç¢ºã«ç³è«ããããšã§ãé¢çšãåæžããããšãå¯èœã«ãªããŸããðð
èªç±è²¿æå°åïŒFTAïŒã®æŽ»çšðð
èªç±è²¿æå°åã¯ãç¹å®ã®å°åå ã§é¢çšãèŒžå ¥èŠå¶ãç·©åãããŠãããšãªã¢ã§ããããã掻çšããããšã§ãéåžžãããäœã³ã¹ãã§ã®èŒžåºãå¯èœãšãªããŸããç¹ã«ãASEANå°åãäžåç±³ã®èªç±è²¿æå°åã§ã¯ãæ¥æ¬äŒæ¥ã掻çºã«å©çšããŠããäŸãå€ãèŠãããŸãã
äŸãã°ãã¡ãã·ã³ã¯èªç±è²¿æåå®ãå€ãã®åœãšç· çµããŠãããããã¡ãã·ã³çµç±ã§ã®èŒžåºãé¢çšåæžã«ã€ãªããã±ãŒã¹ããããŸããã¡ãã·ã³ã補åã®ãããšããŠæŽ»çšããããšã§ãåç±³åžå Žãåç±³åžå Žãžã®ã¢ã¯ã»ã¹ãæ¡å€§ãã€ã€ãé¢çšã³ã¹ããæå°éã«æããããšãå¯èœã§ããðŠð
æ³çãªã¹ã¯ãæå°éã«æããããã®å¥çŽãã³ã³ãã©ã€ã¢ã³ã¹ã®ãã€ã³ãðâïž
ãšã¯ã¹ããŒãäºæ¥ã«ãããŠãæ³çãªã¹ã¯ãæå°éã«æããããã«ã¯ãå¥çŽæžãã³ã³ãã©ã€ã¢ã³ã¹ã®åŸ¹åºãéèŠã§ããååœã®æ³åŸãèŠå¶ã¯ç°ãªããããå¥çŽãéããŠãªã¹ã¯ãæ確ã«ããé©åãªå¯Ÿçãè¬ããããšãäžå¯æ¬ ã§ããðð¡
茞åºå¥çŽã®ãã€ã³ãðâïž
ãšã¯ã¹ããŒãå¥çŽã«ãããŠã¯ã茞éæ¡ä»¶ã責任ã®æåšãäŸ¡æ Œã®èšå®ãããã«ã¯ãªã¹ã¯åæ ã«é¢ãã詳现ãæèšããå¿ èŠããããŸããäŸãã°ã補åã茞éäžã«ç Žæããå Žåã誰ããã®è²¬ä»»ãè² ãã®ããä¿éºãã©ã®ç¯å²ãŸã§ã«ããŒããã®ããªã©ãå ·äœçãªå 容ãå¥çŽæžã«å«ããããšãéèŠã§ããð
ãŸããç¥ç財ç£æš©ã®ä¿è·ãå¿ããŠã¯ãªããŸãããèªç€Ÿã®è£œåãæè¡ãä»ç€Ÿã«æš¡å£ãããªãããã«ããããã«ãç¹èš±ãåæšç»é²ã®ç¢ºèªãäºåã«è¡ãå¿ èŠããããŸããç¹ã«ãç¥ç財ç£æš©ã®äŸµå®³ãé »çºããåžå Žã«ãããŠã¯ãå¥çŽã«åºã¥ããæ³çæªçœ®ãåããããã«ããŠããããšãéèŠã§ããððŒ
ã³ã³ãã©ã€ã¢ã³ã¹ã®åŸ¹åºðâš
åœéååŒã«ãããŠã¯ãçŸå°ã®æ³åŸãèŠå¶ãéµå®ããããšãæ±ããããŸããäŸãã°ã補åã®ã©ãã«è¡šç€ºããå®å šåºæºã«é©åããŠãããã©ããã確èªããããšãå¿ èŠã§ãããããã®ã³ã³ãã©ã€ã¢ã³ã¹ã培åºããããšã§ãçŸå°ã§ã®ãã©ãã«ãæªç¶ã«é²ãããšãã§ããŸããâïžðš
ãŸããç¹å®ã®åœã§ã¯ãåèŽè³æ³ãè æé²æ¢æ³ãå³ããé©çšãããŠãããè³è³ãäžæ£è¡çºã«å¯Ÿããåãç· ãŸãã匷åãããŠããŸãããã®ãããªèŠå¶ãç¡èŠãããšãå·šé¡ã®çœ°éãååŒåæ¢ãªã©ã®å³ããåŠçœ°ãåãããªã¹ã¯ããããŸãããããã£ãŠããšã¯ã¹ããŒãããžãã¹ãé²ããéã«ã¯ãéææ§ã®é«ãååŒãå¿ãããããšãéèŠã§ããðŒð
ãŸãšãïŒæ³èŠå¶ãšé¢çšå¯Ÿçã培åºãããªã¹ã¯ãæå°éã«æããðªð
æ³èŠå¶ãšé¢çšå¯Ÿçã¯ããšã¯ã¹ããŒãæŠç¥ã®æåã«ãããŠéèŠãªåœ¹å²ãæãããŸããç¹ã«ãé¢çšã®åæžãæ³çãªã¹ã¯ã®ç®¡çãé©åã«è¡ãããšã§ãäŒæ¥ã®ç«¶äºåãé«ããæç¶çãªæé·ãæ¯ããããšãã§ããŸããðð¡
ãšã¯ã¹ããŒãäºæ¥ã«ããããªã¹ã¯ãæå°éã«æããããã«ã¯ãåžå Žèª¿æ»ãæ³èŠå¶ã®ææ¡ãããã«ã¯ã³ã³ãã©ã€ã¢ã³ã¹ã®åŸ¹åºãäžå¯æ¬ ã§ãããããããã£ãããšç解ããé©åãªå¯Ÿçãè¬ããããšã§ããšã¯ã¹ããŒãäºæ¥ã¯ããã«çºå±ããäŒæ¥ã®ã°ããŒãã«ãªæåã«ã€ãªããã§ããããðð
第6ç« : ð° è³é調éãšè³é管çïŒãšã¯ã¹ããŒãã«å¿ èŠãªãã¡ã€ãã³ã¹æŠç¥ðð
ãšã¯ã¹ããŒãäºæ¥ãæåãããããã®è³é調éæ¹æ³ðŒðž
ãšã¯ã¹ããŒãæŠç¥ãå®è¡ããéãè³é調éã¯éèŠãªã¹ãããã®äžã€ã§ããç¹ã«æµ·å€å±éãé²ããã«ã¯ãç©æµã³ã¹ããããŒã±ãã£ã³ã°ãçŸå°ã§ã®è²©å£²ãããã¯ãŒã¯ã®æ§ç¯ãªã©ãå€é¡ã®åææè³ãå¿ èŠãšãªããŸãããã®ãããé©åãªè³é調éæ段ãéžæããèšç»çã«è³éã確ä¿ããããšãããšã¯ã¹ããŒãäºæ¥ã®æåãå·Šå³ããŸããð
è³é調éã®æ¹æ³ãšããŠã¯ã以äžã®ãããªéžæè¢ããããŸãïŒ
éè¡èè³ðŠ
éè¡ããã®èè³ã¯ããšã¯ã¹ããŒãäºæ¥ã«ãããäž»èŠãªè³é調éæ段ã®äžã€ã§ããç¹ã«ãä¿¡çšåã®ããäŒæ¥ã§ããã°ãæ¯èŒçäœéå©ã§è³éã調éããããšãã§ããŸãããã ããéè¡èè³ãåããããã«ã¯ããã£ãããšããããžãã¹ãã©ã³ãšè²¡åç¶æ³ã®æåºãå¿ èŠã§ãããŸããèè³éé¡ãéå©æ¡ä»¶ãéè¡ã«ãã£ãŠç°ãªããããè€æ°ã®éèæ©é¢ããã®èŠç©ãããåããæé©ãªæ¡ä»¶ãéžã¶ããšãéèŠã§ããðŒð
å ¬çæ©é¢ãå©æéã®æŽ»çšðâš
å°æ¹äŒæ¥ããšã¯ã¹ããŒãã«ææŠããéãå ¬çæ©é¢ãæäŸããå©æéãè£å©éã掻çšããããšãæå¹ã§ããããã«ãããèªå·±è³éã®è² æ ã軜æžãããªã¹ã¯ãæå°éã«æããããšãã§ããŸããæ¥æ¬ã§ã¯ãæ¥æ¬è²¿ææ¯èæ©æ§ïŒJETROïŒãäžå°äŒæ¥åºç€æŽåæ©æ§ãªã©ãããšã¯ã¹ããŒãæ¯æŽã®ããã®ããã°ã©ã ãæäŸããŠããŸãããããã®æ©é¢ãéããŠããšã¯ã¹ããŒãã«å¿ èŠãªåžå Žèª¿æ»è²»çšãçŸå°ã§ã®è²©è·¯éæè²»çšã®äžéšãè£å©ããŠãããããšãå¯èœã§ããðð¯
å©æéãè£å©éã掻çšããããšã§ãåææè³ãæãã€ã€ããšã¯ã¹ããŒãäºæ¥ãæšé²ã§ãããããè³éé¢ã§ã®è² æ ã軜æžããããšãã§ããŸãããŸããããããå©æéã«ã¯å¯©æ»ã䌎ããŸãããå ·äœçãªããžãã¹ãã©ã³ãæã£ãŠããäŒæ¥ã»ã©ãæ¡æãããå¯èœæ§ãé«ãŸããŸããð¡
ãã³ãã£ãŒãã£ãã¿ã«ïŒVCïŒããšã³ãžã§ã«æè³å®¶ããã®æè³ðŒð
æé·ããã³ã·ã£ã«ã®é«ãäŒæ¥ã«å¯ŸããŠã¯ããã³ãã£ãŒãã£ãã¿ã«ïŒVCïŒããšã³ãžã§ã«æè³å®¶ããã®æè³ãåããéžæè¢ããããŸããç¹ã«ãé©æ°çãªæè¡ãããžãã¹ã¢ãã«ãæã€äŒæ¥ã¯ãVCããã®åºè³ãåããããšã§ã倧èŠæš¡ãªè³é調éãå¯èœãšãªããŸããð¹
ãã ããVCããšã³ãžã§ã«æè³å®¶ã¯ãæè³ã®ãªã¹ã¯ãé«ãåãå°æ¥ã®ãªã¿ãŒã³ãæåŸ ããŠããŸãããã®ãããæè³ãåããéã«ã¯ãå°æ¥çãªå©çé åãçµå¶ãžã®åœ±é¿ã«ã€ããŠãæ éã«æ€èšããå¿ èŠããããŸããððŒ
ã¯ã©ãŠããã¡ã³ãã£ã³ã°ã®æŽ»çšð¢ð
ã¯ã©ãŠããã¡ã³ãã£ã³ã°ã¯ãã€ã³ã¿ãŒãããäžã§å€æ°ã®æ¯æŽè ããå°é¡ãã€è³éãåãæ¹æ³ã§ããšã¯ã¹ããŒãäºæ¥ã«ãããŠãæå¹ã§ããç¹ã«ãæ¶è²»è ã«çŽæ¥ã¢ãããŒãã§ãããããããŒã±ãããªãµãŒããå Œããè³é調éãšããŠã掻çšã§ããŸããååã®ã³ã³ã»ãããããžã§ã³ãé åçã§ããã°ãå€ãã®æ¯æŽè ãéããããšãå¯èœã§ããð¯ð
ãŸããã¯ã©ãŠããã¡ã³ãã£ã³ã°ãéããŠè³éãéããããšã§ã補åããµãŒãã¹ã®åžå Žåå¿ãäºåã«ç¥ãããšãã§ãããã®åŸã®ãšã¯ã¹ããŒãèšç»ã«åœ¹ç«ãŠãããšãã§ããŸããðð
çºæ¿ãªã¹ã¯ãåœé決æžã«é¢ããè³é管çã®éèŠæ§ð±ð¡
ãšã¯ã¹ããŒãäºæ¥ã«ãããŠã¯ãçºæ¿ãªã¹ã¯ãåœé決æžã®ç®¡çãéåžžã«éèŠã§ããç¹ã«ãè€æ°ã®é貚ã§ååŒãè¡ãå Žåãçºæ¿ã®å€åãå©çã«å€§ããªåœ±é¿ãäžããå¯èœæ§ããããŸãããããã£ãŠãé©åãªãªã¹ã¯ç®¡çãè¡ããçºæ¿ãªã¹ã¯ãæå°éã«æããããšãæ±ããããŸããððŒ
çºæ¿ãªã¹ã¯ã®ç®¡çæ¹æ³âïžð
çºæ¿ãªã¹ã¯ã管çããããã«ã¯ãããã€ãã®æ¹æ³ããããŸããäŸãã°ãå ç©ååŒãçºæ¿ãªãã·ã§ã³ã掻çšããŠãå°æ¥çãªçºæ¿å€åã«ããæ倱ããããžããããšãå¯èœã§ãããŸããååŒå ãšã®å¥çŽã«ãããŠãåºå®çºæ¿ã¬ãŒããèšå®ããããšãäžã€ã®æ¹æ³ã§ããããã«ãããçºæ¿å€åã®ãªã¹ã¯ãåé¿ããå®å®ããååŒãå¯èœãšãªããŸããð±âš
ããã«ãè€æ°ã®é貚ã§ååŒãè¡ãäŒæ¥ã¯ãé貚ããšã®ãã£ãã·ã¥ãããŒç®¡çã培åºããããšãéèŠã§ããçºæ¿ã®å€åã«ãã£ãŠå©çãæãªããããªã¹ã¯ãé²ãããã«ãèªåœé貚ã§ã®æ±ºæžãåºæ¬ãšããããšããé貚ãããžååŒã掻çšããŠãªã¹ã¯åæ£ãå³ãããšãæšå¥šãããŸããð¹ð
åœé決æžã«ããããªã¹ã¯ç®¡çð¡ïžð³
åœéååŒã§ã¯ã決æžæ段ãååŒçžæã®ä¿¡çšåãéèŠãªãªã¹ã¯èŠå ã§ããäŸãã°ãåœé決æžã§ã¯ä¿¡çšç¶ïŒL/CïŒãéè¡ééãããã«ã¯ãªã³ã©ã€ã³æ±ºæžã·ã¹ãã ãªã©ã®æ段ããããŸãããããããã«ã¡ãªãããšãã¡ãªããããããŸããð¡
- ä¿¡çšç¶ïŒL/CïŒã¯ã茞åºå ã®éè¡ãæ¯æããä¿èšŒããããããªã¹ã¯ãå°ãªãå®å¿ããŠååŒãå¯èœã§ãããã ããçºè¡æç¶ããã³ã¹ãããããç¹ããã¡ãªããã§ãã
- éè¡ééã¯ãã·ã³ãã«ã§æ軜ã«å©çšã§ãã決æžæ¹æ³ã§ãããååŒçžæã®ä¿¡çšåãååã§ãªãå Žåããªã¹ã¯ã䌎ããŸãã
- ãªã³ã©ã€ã³æ±ºæžã·ã¹ãã ïŒäŸãã°PayPalïŒã¯ãè¿ éã§äŸ¿å©ãªæ段ã§ãããææ°æãé«ããªãå ŽåããããŸãã
ãããã®æ±ºæžæ段ãæ€èšããååŒã®ç¶æ³ããªã¹ã¯ã«å¿ããé©åãªæ段ãéžæããããšãããšã¯ã¹ããŒãäºæ¥ã®å®å®ããè³é管çã«å¯äžããŸããðŒð¡
å ¬çæ©é¢ãéèæ©é¢ãæäŸããå©æéãè£å©éã®æŽ»çšðð°
å°æ¹äŒæ¥ããšã¯ã¹ããŒããé²ããéãå ¬çæ©é¢ãéèæ©é¢ããã®å©æéãè£å©éã®æŽ»çšããè³éé¢ã§å€§ããªå©ããšãªããŸããããã«ãããäŒæ¥ã®èªå·±è³éè² æ ã軜æžãã€ã€ããšã¯ã¹ããŒãã«å¿ èŠãªè³éã確ä¿ããããšãã§ããŸããðð
ãšã¯ã¹ããŒãæ¯æŽããã°ã©ã ã®æŽ»çšðâš
å€ãã®åœãå°åã§ã¯ããšã¯ã¹ããŒãäºæ¥ãæ¯æŽããããã«æ§ã ãªå©æéãè£å©éãçšæãããŠããŸããäŸãã°ãæ¥æ¬ã§ã¯æ¥æ¬è²¿ææ¯èæ©æ§ïŒJETROïŒãäžå°äŒæ¥åºç€æŽåæ©æ§ããšã¯ã¹ããŒãæ¯æŽã®ããã®è£å©éããã°ã©ã ãæäŸããŠããŸããð
ãããã®ããã°ã©ã ã掻çšããããšã§ãåžå Žèª¿æ»ã販路éæãçŸå°ã§ã®ããŒã±ãã£ã³ã°æŽ»åã«ãããè²»çšãéšåçã«è£å©ããŠãããããšãå¯èœã§ãããŸãããããã®è£å©éãåŸãããã«ã¯ããã£ãããšããããžãã¹ãã©ã³ãšåçäºæž¬ã瀺ãå¿ èŠããããŸããððŒ
éèæ©é¢ããã®èè³ððŠ
éèæ©é¢ããå°æ¹äŒæ¥ã®ãšã¯ã¹ããŒãäºæ¥ãæ¯æŽããããã®ç¹å¥èè³ãæäŸããŠããŸããäŸãã°ãæ¥æ¬æ¿çéèå ¬åº«ãå°æ¹éè¡ã§ã¯ãæµ·å€é²åºãç®æãäŒæ¥ã«å¯ŸããŠäœéå©èè³ãè¡ã£ãŠãããããã掻çšããããšã§è³é調éã容æã«ãªããŸãããŸããç¡æ ä¿èè³ãå©åè£çµŠã®ããã°ã©ã ãå©çšããããšã§ãããæè»ãªè³é調éãå¯èœã§ããð¡ð
éèæ©é¢ã®èè³ãå©çšããéã«ã¯ãäºåã«ãã£ãããšè¿æžèšç»ãç«ãŠãç¡çã®ãªãè³éèšç»ãæ§ç¯ããããšãéèŠã§ããããã«ããããšã¯ã¹ããŒãäºæ¥ã®å®å®çãªè³é管çãå¯èœãšãªããŸããððŒ
é·æçãªæé·ãæ¯ãã財åæŠç¥ãšã³ã¹ã管çðð
ãšã¯ã¹ããŒãäºæ¥ãæåãããããã«ã¯ãé·æçãªèŠç¹ã«ç«ã£ã財åæŠç¥ãäžå¯æ¬ ã§ããåææè³ã倧ãããªãããšãå€ããšã¯ã¹ããŒãäºæ¥ã«ãããŠãã³ã¹ã管çã培åºããããšããæç¶å¯èœãªæé·ãæ¯ããéµãšãªããŸããðŒð±
ã³ã¹ã管çã®ãã€ã³ãð¡ð
ãšã¯ã¹ããŒãã«äŒŽãã³ã¹ãã¯ãç©æµã³ã¹ããéé¢æç¶ãè²»çšãããŒã±ãã£ã³ã°è²»çšãªã©å€å²ã«ããããŸããããããæ£ç¢ºã«ææ¡ããã³ã¹ãåæžã®å·¥å€«ãããããšã§ãå©ççãåäžãããããšãå¯èœã§ããäŸãã°ãç©æµæ¥è ã®éžå®ããè€æ°ã®èŠç©ãããæ¯èŒããããšã§ã茞éã³ã¹ããæããããšãã§ããŸããðŠð
ãŸããåšåº«ç®¡çã®å¹çåããããžã¿ã«ããŒã«ã掻çšãã財å管çã·ã¹ãã ã®å°å ¥ããã³ã¹ãåæžã«å¯äžããŸããé©åãªè²¡åæŠç¥ãç«ãŠãããšã§ãç¡é§ãªæ¯åºãæããäŒæ¥ã®è²¡åäœè³ªã匷åããããšãå¯èœã§ããðð
æç¶å¯èœãªæé·ã®ããã®æè³èšç»ðŒð
ãšã¯ã¹ããŒãäºæ¥ãé·æçã«æåãããããã«ã¯ãé©åãªæè³èšç»ãå¿ èŠã§ããåææè³ã倧ãããªãããšãå€ããšã¯ã¹ããŒãã«ãããŠãã©ã®åéã«ã©ã®çšåºŠã®æè³ãè¡ãããæ éã«æ±ºå®ããå¿ èŠããããŸããç¹ã«ãããŒã±ãã£ã³ã°ãç©æµã€ã³ãã©ãžã®æè³ã¯ãåæ段éã§ã®æåã«çŽçµããŸããðâš
ãŸããå°æ¥çãªæé·ãèŠæ®ããITã€ã³ãã©ã人æè²æãžã®æè³ãå¿ããŠã¯ãªããŸãããããã«ãããäŒæ¥ã¯ã°ããŒãã«åžå Žã§ã®ç«¶äºåãç¶æããæç¶çãªæé·ãéããããšãå¯èœã§ããðð
ãŸãšãïŒè³é調éãšç®¡çã§ãšã¯ã¹ããŒãäºæ¥ãæåã«å°ãðªð
è³é調éãšè³é管çã¯ããšã¯ã¹ããŒãæŠç¥ãæåãããããã«äžå¯æ¬ ãªèŠçŽ ã§ããéè¡èè³ãå ¬çæ©é¢ã®å©æéãããã«ã¯ã¯ã©ãŠããã¡ã³ãã£ã³ã°ãªã©ãå€æ§ãªè³é調éæ段ã掻çšãã€ã€ãçºæ¿ãªã¹ã¯ãåœé決æžã®ç®¡çã培åºããããšãæ±ããããŸããð°ð
ããã«ãé·æçãªæé·ãèŠæ®ããã³ã¹ã管çãšè²¡åæŠç¥ãæ§ç¯ããããšã§ãäŒæ¥ã¯ãšã¯ã¹ããŒãäºæ¥ãå®å®çã«éå¶ããã°ããŒãã«åžå Žã§ã®ç«¶äºåãç¶æããããšãã§ããŸããðŒð
ãšã¯ã¹ããŒãäºæ¥ãæåãããããã«ããã£ãããšããè³éèšç»ãç«ãŠãæç¶å¯èœãªæé·ãå®çŸããŸããããðâš
第7ç« : ð¥ ãšã¯ã¹ããŒãã®æåãå·Šå³ãã人æè²æãšããŒã æ§ç¯ðŒð
åœéããžãã¹ã«åŒ·ã人æã®è²ææ¹æ³ãšãªãŒããŒã·ããã®éèŠæ§ððª
ãšã¯ã¹ããŒãæŠç¥ãæåã«å°ãããã«ã¯ãåœéããžãã¹ã«åŒ·ã人æã®è²æãäžå¯æ¬ ã§ããæµ·å€åžå Žã§ç«¶äºåãçºæ®ããããã«ã¯ãã°ããŒãã«ãªèŠç¹ãšç°æåç解ãå¿ èŠäžå¯æ¬ ã§ãããŸããçŸå°åžå Žã«å¯Ÿå¿ã§ããæè»æ§ãæã£ããªãŒããŒã·ãããæ±ããããŸããç¹ã«ããªãŒããŒã·ããã®è³ªã¯ãããŒã å šäœã®ããã©ãŒãã³ã¹ã«å€§ããªåœ±é¿ãäžãããããåªç§ãªãªãŒããŒã®è²æã¯æ¬ ãããŸãããð
åœéããžãã¹ã®ããã®ã¹ãã«ã»ããð ïž
åœéããžãã¹ã«åŒ·ã人æãè²æããããã«ã¯ãå°éçãªã¹ãã«ãšæåçãªç¥èã®äž¡æ¹ãå¿ èŠã§ãã以äžã¯ãåœéåžå Žã§æåããããã®åºæ¬çãªã¹ãã«ã§ãã
- ç°æåã³ãã¥ãã±ãŒã·ã§ã³èœå: ç°ãªãæåãåç¿æ £ã«å¯Ÿå¿ã§ããæè»ãªã³ãã¥ãã±ãŒã·ã§ã³åã¯ãåœéããžãã¹ã§ã®æåã«æ¬ ãããŸããã
- èªåŠå: è±èªã¯ãã¡ãããååŒçžæåœã®èšèªãããçšåºŠç解ããŠããããšã§ãä¿¡é Œé¢ä¿ãç¯ãäžã§æå©ã«ãªããŸããðð£ïž
- 亀æžå: ç°ãªãããžãã¹æåã®äžã§ãååŒæ¡ä»¶ãäŸ¡æ Œäº€æžãã¹ã ãŒãºã«é²ããããã®äº€æžåãå¿ èŠã§ãã
- åœéæ³èŠãèŠå¶ã®ç¥è: åœããšã®æ³èŠå¶ã貿æã«ãŒã«ãç解ããé©åã«å¯Ÿå¿ããã¹ãã«ãæ±ããããŸããâïžð
ãããã®ã¹ãã«ãæã£ã人æã¯ãåœéåžå Žã§ã®æåã«å€§ããè²¢ç®ããŸãããŸããäŒæ¥ã人æè²æããã°ã©ã ãèšãã瀟å¡ãããããã¹ãã«ãåŠã¶æ©äŒãæäŸããããšãéèŠã§ããðŒð
å€æåç°å¢ã§ã®ããŒã ãã«ãã£ã³ã°ãšã³ãã¥ãã±ãŒã·ã§ã³æŠç¥ð ïžð€
ã°ããŒãã«åžå Žã§æåãåããããã«ã¯ãå€æåç°å¢ã§ã®ããŒã ãã«ãã£ã³ã°ãéåžžã«éèŠã§ããç°ãªãããã¯ã°ã©ãŠã³ããæã€ããŒã ã¡ã³ããŒãå ±ã«åãå Žåãåæ»ãªã³ãã¥ãã±ãŒã·ã§ã³ãããŒã ã®ææã«çŽçµããŸããç¹ã«ãç°ãªãæåã䟡å€èŠ³ãå°éããããŒã å šäœãååãåãç°å¢ãæ§ç¯ããããšããåœéããžãã¹ã§ã®æåã«å¿ èŠäžå¯æ¬ ã§ããðð€
å€æåããŒã ã§ã®æåèŠå âš
å€æåããŒã ãå¹æçã«éå¶ããããã«ã¯ãããã€ãã®æåèŠå ãæŒãããŠããå¿ èŠããããŸãã
- æåçãªææããæã€ãªãŒããŒã·ãã: ç°ãªãæåã䟡å€èŠ³ãç解ãããããããŒã ã®åŒ·ã¿ã«å€ãããªãŒããŒãéèŠã§ãã
- ãªãŒãã³ãªã³ãã¥ãã±ãŒã·ã§ã³: ããŒã ã¡ã³ããŒãèªç±ã«æèŠã亀æã§ãããããªããªãŒãã³ã§ãã©ãããªã³ãã¥ãã±ãŒã·ã§ã³ç°å¢ãæŽããããšã倧åã§ããð£ïžð¬
- æ確ãªç®æšèšå®: å€æ§ãªããã¯ã°ã©ãŠã³ããæã€ã¡ã³ããŒãäžäžžãšãªã£ãŠç®æãå ±éã®ç®æšãèšå®ããããšã§ãããŒã ã®ããã©ãŒãã³ã¹ãåäžããŸãã
- å®æçãªãã£ãŒãããã¯: åã¡ã³ããŒã®ææã課é¡ã«å¯ŸããŠãå®æçã«ãã£ãŒãããã¯ãè¡ãããšã§ãããŒã å šäœã®æé·ãä¿é²ããŸããðð
ãããã®èŠçŽ ãåãå ¥ããããŒã ãã«ãã£ã³ã°ã¯ãçç£æ§ã®åäžã ãã§ãªããããŒã ã®ã¢ãããŒã·ã§ã³ãé«ããçµæçã«ãšã¯ã¹ããŒãæŠç¥ã®æåã«ç¹ãããŸããðŒð¡
瀟å ç ä¿®ãåœéçãªããžãã¹ã¹ãã«ã®ç¿åŸæ¯æŽðð
ãšã¯ã¹ããŒãäºæ¥ãæåãããããã«ã¯ã瀟å ã§ã®ç ä¿®ããã°ã©ã ããåœéçãªããžãã¹ã¹ãã«ã®ç¿åŸæ¯æŽãéåžžã«éèŠã§ããç¹ã«ãæµ·å€åžå Žãžã®å±éãç®æãäŒæ¥ã«ãšã£ãŠã瀟å¡ãå¿ èŠãªã¹ãã«ã身ã«ã€ããããšã§ãããžãã¹ãã£ã³ã¹ãæ倧åã§ããŸããððª
å¹æçãªç ä¿®ããã°ã©ã ã®å°å ¥ð¡
å¹æçãªç ä¿®ããã°ã©ã ãå°å ¥ããããšã§ãåŸæ¥å¡ãåœéçãªããžãã¹ç°å¢ã«å¯Ÿå¿ã§ããã¹ãã«ã身ã«ã€ããããšãå¯èœã§ããäŸãã°ã以äžã®ãããªç ä¿®ãèããããŸãã
- ç°æåãã¬ãŒãã³ã°: åœããšã®æåãåç¿æ £ãåŠã¶ããšã§ãååŒå ãšã®ã¹ã ãŒãºãªã³ãã¥ãã±ãŒã·ã§ã³ãå®çŸããŸããäŸãã°ãæ¥æ¬ãšæ¬§ç±³ã§ã¯ããžãã¹ã®é²ãæ¹ãç°ãªãããããããç解ããããšãæåã®ã«ã®ãšãªããŸããðð€
- èªåŠç ä¿®: è±èªãçŸå°èšèªã®ç¿åŸã¯ãããžãã¹äº€æžã顧客察å¿ã«ãããŠéåžžã«åœ¹ç«ã¡ãŸããç¹ã«ãããžãã¹è±èªãå°éçšèªã«ç¹åããç ä¿®ãè¡ãããšã§ãååŒãã¹ã ãŒãºã«ãªããŸããð£ïžð¬
- ãªãŒããŒã·ããç ä¿®: ã°ããŒãã«ããŒã ãçãããªãŒããŒã«ã¯ãæè»ãªæèãåé¡è§£æ±ºèœåãæ±ããããŸãããªãŒããŒã·ããç ä¿®ãéããŠããªãŒããŒãšããŠã®ã¹ãã«ã匷åããããšãã§ããŸããðŒâš
ããã«ã瀟å ã§ã®ç ä¿®ã«å ããŠãå€éšã®å°éæ©é¢ããªã³ã©ã€ã³ã³ãŒã¹ã掻çšããããšãæå¹ã§ããããã«ãããææ°ã®ç¥èãã¹ãã«ãå¹ççã«ç¿åŸããããšãã§ããŸããðð¡
æµ·å€æ ç¹ã®èšç«ãçŸå°ããŒãããŒã®éžå®ãšãã®æŽ»çšð¢ð
æµ·å€æ ç¹ã®èšç«ãçŸå°ããŒãããŒã®éžå®ã¯ããšã¯ã¹ããŒãæŠç¥ã«ãããŠéèŠãªã¹ãããã§ããç¹ã«ãçŸå°ã§ã®è²©å£²ãããã¯ãŒã¯ã確ç«ãã顧客察å¿ãããŒã±ãã£ã³ã°æŽ»åãåæ»ã«è¡ãããã«ã¯ãçŸå°ã®ããŒãããŒãã¹ã¿ãããšã®é£æºãäžå¯æ¬ ã§ããð¢ð
æµ·å€æ ç¹ã®èšç«ã®ã¡ãªããðïž
æµ·å€æ ç¹ãèšç«ããããšã§ã以äžã®ãããªå€ãã®ã¡ãªããããããŸãã
- è¿ éãªé¡§å®¢å¯Ÿå¿: çŸå°ã«æ ç¹ãæã€ããšã§ã顧客ã®èŠæã«è¿ éã«å¯Ÿå¿ã§ããä¿¡é Œãç¯ãããšãã§ããŸãã
- çŸå°åžå Žã®ç解: çŸå°ã«ããããšã§ã顧客ã®ããŒãºãåžå Žååãããç確ã«ææ¡ã§ããããŒã±ãã£ã³ã°æŠç¥ãæè»ã«èª¿æŽã§ããŸããðð¡
- ç©æµããµãã©ã€ãã§ãŒã³ã®å¹çå: çŸå°ã§ã®å庫ãç©æµãããã¯ãŒã¯ã確ç«ããããšã§ã補åã®é éãè¿ éãã€äœã³ã¹ãã§è¡ããããã«ãªããŸããððŠ
ããããæ ç¹ã®èšç«ã«ã¯åææè³ãçŸå°ã®èŠå¶å¯Ÿå¿ãªã©ã®èª²é¡ããããããæ éãªèšç»ãå¿ èŠã§ããçŸå°ã®æ³èŠå¶ãçšå¶ãäºåã«ãªãµãŒãããé©åãªæç¶ããèžãããšãéèŠã§ããððŒ
çŸå°ããŒãããŒã®éžå®ãšé£æºð€ð
çŸå°åžå Žã«ãããæåã®ã«ã®ã¯ãä¿¡é Œã§ããããŒãããŒãèŠã€ããè¯å¥œãªé¢ä¿ãç¯ãããšã§ããçŸå°ã®ããŒãããŒã¯ãçŸå°åžå Žã®ç¹æ§ãæ¶è²»è ã®ããŒãºã«ç²ŸéããŠããã補åããµãŒãã¹ã®ããŒã«ã©ã€ãºã«ã倧ãã«è²¢ç®ããŸããðŒð
çŸå°ããŒãããŒã®éžå®ãã€ã³ããšããŠã¯ã以äžã®èŠçŽ ãéèŠã§ãã
- ä¿¡é Œæ§: ããŒãããŒäŒæ¥ãä¿¡é Œã§ããããéå»ã®å®çžŸãè©å€ããªãµãŒãããããšãå¿ èŠã§ããð€ð
- çŸå°åžå Žã®ç¥è: ããŒãããŒãçŸå°ã®åžå Žååã競äºç¶æ³ã«ç²ŸéããŠããããšãéèŠã§ããðð¡
- å ±éã®ããžã§ã³: ããŒãããŒäŒæ¥ãšåãããžã§ã³ãç®æšãå ±æã§ãããã©ããããé·æçãªæåã«ç¹ãããŸãã
ãŸããçŸå°ããŒãããŒãšã®é£æºã匷åããããã«ã¯ãå®æçãªã³ãã¥ãã±ãŒã·ã§ã³ããå ±åãããžã§ã¯ããé²ããããšãå¹æçã§ããçŸå°ããŒãããŒãšã®é¢ä¿ã匷åããããšã§ãæµ·å€åžå Žã§ã®ããžãã¹å±éãã¹ã ãŒãºã«ãªããŸããðð
ãŸãšãïŒäººæè²æãšããŒã æ§ç¯ã§ã°ããŒãã«åžå Žã«ææŠðŒð
ãšã¯ã¹ããŒãæŠç¥ãæåãããããã«ã¯ãåœéçãªããžãã¹ã¹ãã«ãæã£ã人æã®è²æãšãå¹æçãªããŒã ãã«ãã£ã³ã°ãäžå¯æ¬ ã§ããå€æåç°å¢ã§ã®ã³ãã¥ãã±ãŒã·ã§ã³èœåããªãŒããŒã·ããã匷åããããšã§ãã°ããŒãã«åžå Žã§ã®ç«¶äºåãé«ããããšãã§ããŸããð¥ð¡
ãŸããçŸå°æ ç¹ã®èšç«ããä¿¡é Œã§ããããŒãããŒãšã®é£æºããæåã«åããéèŠãªèŠçŽ ã§ããããã«ãããæµ·å€åžå Žã§ã®ããžãã¹ãã£ã³ã¹ãæ倧éã«æŽ»çšãããšã¯ã¹ããŒãäºæ¥ãã¹ã ãŒãºã«æšé²ã§ããŸããð¢ð
ãšã¯ã¹ããŒãæŠç¥ã«ããã人æè²æãããŒã æ§ç¯ã¯ãé·æçãªæé·ãæ¯ããåºç€ã§ããä»åŸã®æé·ãèŠæ®ããŠãåªç§ãªäººæãšåŒ·åºãªããŒã ãç¯ããæµ·å€åžå Žã§ã®æåãç®æããŸãããïŒððŒâš
第8ç« : ð» ããžã¿ã«ãšã¯ã¹ããŒãïŒECãšãã¯ãããžãŒã掻çšããæµ·å€å±éðð
ECïŒé»ååååŒïŒã®é²å±ã«ããå°æ¹äŒæ¥ã®ãšã¯ã¹ããŒãæ©äŒðŠð¡
ããžã¿ã«æ代ã«ãããŠãECïŒé»ååååŒïŒã®é²å±ã¯å°æ¹äŒæ¥ã«ãšã£ãŠå€§ããªãã£ã³ã¹ããããããŠããŸããç¹ã«ãšã¯ã¹ããŒãã«ãããŠãåŸæ¥ã®ç©æµã販売網ã®å¶çŽãè¶ ããŠããªã³ã©ã€ã³ã§äžçäžã®é¡§å®¢ã«ã¢ãããŒãã§ããããã«ãªããŸãããããã«ãããå°æ¹äŒæ¥ã§ãéããããªãœãŒã¹ã§ã°ããŒãã«å±éãå¯èœãšãªããæ°ããªåçæºãéæããããšãã§ããŸããðð
ECã«ããããžãã¹ã®ã°ããŒãã«åðŠâš
ECãã©ãããã©ãŒã ã掻çšããããšã§ãäŒæ¥ã¯åœå å€ã®é¡§å®¢ã«çŽæ¥è£œåã販売ã§ããåŸæ¥ã®ç©ççãªæ ç¹ãæµé網ãæŽåããå¿ èŠããªããªããŸããäŸãã°ãAmazonãAlibabaãªã©ã®å€§æãã©ãããã©ãŒã ãå©çšããã°ãååã®è²©å£²ããç©æµã顧客察å¿ãŸã§ãäžå 管çã§ãããããæéãçãã€ã€ã°ããŒãã«åžå Žã«ã¢ã¯ã»ã¹ã§ããã®ã§ããðŠðïž
å°æ¹ã®ç¹ç£åãæå·¥èžåãªã©ãåœå åžå Žã§ã¯éãããéèŠãããªã補åã§ããäžçäžã®æ¶è²»è ã«åããŠè²©å£²ããããšã§æ°ããªåžå Žãéæã§ããŸããããã«ãããå°æ¹äŒæ¥ã¯åœå åžå Žã«äŸåãããæµ·å€ããã®éèŠãåã蟌ãããšã§ããžãã¹ã®å®å®åãå³ãããšãå¯èœã§ããð¡ð
ãŸãããªã³ã©ã€ã³æ±ºæžã·ã¹ãã ã®çºå±ã«ãããç°ãªãåœã®é¡§å®¢ãšã®ååŒãè¿ éãã€å®å šã«è¡ããããã«ãªã£ãŠããŸããããã«ãããè€éãªçºæ¿ãªã¹ã¯ãæ¯æãã®é 延ãªã¹ã¯ãæããã¹ã ãŒãºãªååŒãå®çŸã§ããŸããð³âš
AmazonãAlibabaãªã©ã®åœéããŒã±ãããã¬ã€ã¹ã®æŽ»çšæ³ðð
ãšã¯ã¹ããŒãã«ãããŠãAmazonãAlibabaãšãã£ãåœéçãªããŒã±ãããã¬ã€ã¹ã¯ãéåžžã«åŒ·åãªããŒã«ã§ãããããã®ãã©ãããã©ãŒã ã掻çšããããšã§ãå°æ¹äŒæ¥ã§ãç°¡åã«ã°ããŒãã«åžå Žã«åå ¥ããããšãå¯èœã§ããç¹ã«ããããã®ãã©ãããã©ãŒã ã¯ãã€ã³ãã©ãç©æµã®æŽåãå¿ èŠãšãããæå°éã®æè³ã§å€§èŠæš¡ãªåžå Žã«ã¢ã¯ã»ã¹ã§ãããšããç¹ã§ããšã¯ã¹ããŒãã«ããã倧ããªã¡ãªãããæäŸããŸããð
Amazonã®æŽ»çšæ¹æ³ðŠâš
Amazonã¯ãäžçäžã§å©çšãããŠããæ倧ã®ECãã©ãããã©ãŒã ã®äžã€ã§ãããç¹ã«ç±³åœã欧å·åžå Žã«åŒ·ã圱é¿åãæã£ãŠããŸããå°æ¹äŒæ¥ãAmazonã掻çšããããšã§ãç°¡åã«ã°ããŒãã«ãªé¡§å®¢ã«è£œåãå±ããããšãå¯èœã§ããAmazonã®ãã©ãããã©ãŒã ã§ã¯ã次ã®ãããªæ©èœã掻çšã§ããŸãã
- FBAïŒFulfillment by AmazonïŒ: Amazonãååãä¿ç®¡ã梱å ãé éãããã«ã¯é¡§å®¢å¯Ÿå¿ãŸã§è¡ã£ãŠããããµãŒãã¹ã§ããããã«ãããäŒæ¥ã¯ç©æµã®æéãçããå¹ççã«è£œåã販売ã§ããŸããðŠð
- Amazon Advertising: ãã©ãããã©ãŒã å ã§åºåãåºãããšã§ãäžçäžã®æ¶è²»è ã«å¯ŸããŠèªç€Ÿè£œåãã¢ããŒã«ã§ããŸããç¹ã«ãæ°è£œåãããããªååã«å¯ŸããããŒã±ãã£ã³ã°ã«éåžžã«æå¹ã§ããð»ð
Alibabaã®æŽ»çšæ¹æ³ð¬ð
Alibabaã¯ãäžåœãäžå¿ãšããã¢ãžã¢åžå Žã«åŒ·ã¿ãæã€ãã©ãããã©ãŒã ã§ãããè¿å¹Žã¯æ¬§ç±³ãä»ã®å°åã§ããã®åœ±é¿åãæ¡å€§ããŠããŸããAlibabaã掻çšããã°ã補é æ¥ãB2Båãã®è£œåã倧éã«è²©å£²ããããšãå¯èœã§ãããŸããåœéç©æµã決æžã·ã¹ãã ãå å®ããŠãããããç¹ã«å°æ¹äŒæ¥ãæµ·å€å±éãè¿ éã«é²ããã«ã¯éåžžã«æå¹ãªæ段ã§ããðŠð
- Alibaba.com: äžçäžã®ãã€ã€ãŒã«åããŠè£œåã販売ã§ããB2Bãã©ãããã©ãŒã ãå°æ¹äŒæ¥ã§ããèªç€Ÿè£œåã倧éã«è²©å£²ããå¹ççã«ããžãã¹ãå±éã§ããŸãã
- Tmall Global: äžåœåžå Žãã¿ãŒã²ããã«ããB2Cãã©ãããã©ãŒã ã§ãç¹ã«é«å質ãªæ¥æ¬è£œåã人æ°ã§ããäžåœåžå Žãç®æãå°æ¹äŒæ¥ã«ãšã£ãŠããã®ãã©ãããã©ãŒã ã¯éåžžã«æå¹ã§ããðïžð¬
ããžã¿ã«ããŒã±ãã£ã³ã°ãšSEOæŠç¥ã䜿ã£ããªã³ã©ã€ã³è²©å£²ä¿é²ðð»
ECã§ã®æåã«ã¯ãããžã¿ã«ããŒã±ãã£ã³ã°ãšSEOïŒæ€çŽ¢ãšã³ãžã³æé©åïŒãæ¬ ãããŸãããç¹ã«ã競äºãæ¿åãããªã³ã©ã€ã³åžå Žã§ã¯ã顧客ã«èŠã€ããŠãããããã®å¹æçãªæŠç¥ãå¿ èŠã§ããð§
ããžã¿ã«ããŒã±ãã£ã³ã°ã®åºæ¬æŠç¥ðâš
ããžã¿ã«ããŒã±ãã£ã³ã°ã¯ãECãµã€ããéããŠè£œåã販売ããéã«ãã¿ãŒã²ãããšãªã顧客ã«å¹æçã«ã¢ãããŒãããããã®ææ³ã§ããç¹ã«ããœãŒã·ã£ã«ã¡ãã£ã¢ãæ€çŽ¢ãšã³ãžã³åºåã掻çšããããšã§ãäŒæ¥ã¯åºç¯ãªãªãŒãã£ãšã³ã¹ã«åããŠååã宣äŒããããšãã§ããŸããð»ð²
- SNSåºå: FacebookãInstagramãTwitterãªã©ã®SNSã掻çšããåºåã¯ãæ¶è²»è ãšçŽæ¥ã€ãªããã顧客ãšã®ä¿¡é Œé¢ä¿ãç¯ãããã®å¹æçãªæ段ã§ããç¹ã«ãè¥å¹Žå±€ãã¢ã¯ãã£ããªãªã³ã©ã€ã³ãŠãŒã¶ãŒã«å¯ŸããŠã¢ããŒã«ããã®ã«æé©ã§ããð±âš
- ãªã¿ãŒã²ãã£ã³ã°åºå: äžåºŠECãµã€ãã蚪ãã顧客ã«å¯ŸããŠãåŸããåºåã衚瀺ããããšã§å床ã®è³Œå ¥ãä¿é²ããŸããããã«ããããµã€ãã«èšªãããè³Œå ¥ã«è³ããªãã£ã顧客ãåã³åã蟌ãããšãå¯èœã§ããð
SEOæŠç¥ã®éèŠæ§ðð¡
ECãµã€ãã§ã®è²©å£²ãä¿é²ããããã«ã¯ãSEOïŒæ€çŽ¢ãšã³ãžã³æé©åïŒãæ¬ ãããŸãããæ€çŽ¢ãšã³ãžã³ã§äžäœè¡šç€ºãããããšã§ãæ°èŠé¡§å®¢ã®ç²åŸãå€§å¹ ã«å¢ãã売äžã¢ããã«ã€ãªãããŸããSEOã®åºæ¬çãªæŠç¥ãšããŠã¯ã以äžã®ãããªãã€ã³ãããããŸãã
- ããŒã¯ãŒãéžå®: æ¶è²»è ãæ€çŽ¢ããã§ãããé©åãªããŒã¯ãŒããéžã³ããããã³ã³ãã³ããåå説æã«åãå ¥ããããšã§ãæ€çŽ¢ãšã³ãžã³ã§äžäœã«è¡šç€ºããããããªããŸããð§
- ã³ã³ãã³ãã®å å®å: 補åã«é¢ãã詳ãã説æããããã°èšäºãªã©ãECãµã€ãã«è¿œå ããããšã§ãæ€çŽ¢ãšã³ãžã³ããã®è©äŸ¡ãé«ãŸããããå€ãã®é¡§å®¢ããµã€ãã«èšªããããã«ãªããŸããðð¡
- ãªã³ã¯ãã«ãã£ã³ã°: ä»ã®ä¿¡é Œã§ãããµã€ãããã®è¢«ãªã³ã¯ãç²åŸããããšã§ãæ€çŽ¢ãšã³ãžã³ã«ãããè©äŸ¡ãäžãããäžäœè¡šç€ºããã確çãé«ãŸããŸãã
SEOæŠç¥ãå¹æçã«æŽ»çšããããšã§ãæ€çŽ¢ãšã³ãžã³ã§äžäœã«è¡šç€ºãããæ°èŠé¡§å®¢ãå¹ççã«ç²åŸããããšãã§ããŸããðð
ããžã¿ã«ããŒã«ãšAIæè¡ãé§äœ¿ããå¹ççãªãšã¯ã¹ããŒã管çðð€
ããžã¿ã«æè¡ãšAIïŒäººå·¥ç¥èœïŒã掻çšããããšã§ããšã¯ã¹ããŒãäºæ¥ã®å¹çåãå³ããŸããç¹ã«ãåšåº«ç®¡çãç©æµã®æé©åã顧客察å¿ã®èªååãªã©ãAIããŒã«ã掻çšããããšã§æ¥åã®å¹çãå€§å¹ ã«åäžãããããšãã§ããŸããðŒð
AIæè¡ã®æŽ»çšäŸð€ð¡
AIã¯ããšã¯ã¹ããŒãäºæ¥ã«ãããå€ãã®ããã»ã¹ãèªååããããå¹ççã«éå¶ã§ããããã«ããŸããäŸãã°ã以äžã®ãããªåéã§AIã掻çšãããŠããŸãã
- åšåº«ç®¡çã®æé©å: AIã掻çšããŠãéèŠäºæž¬ãåšåº«ç®¡çãèªååããããšã§ãç¡é§ãªåšåº«ãæžãããå¹ççãªç©æµãå®çŸããŸããðŠâš
- ãã£ãããããã®å°å ¥: AIã䜿ã£ããã£ãããããã¯ã顧客ããã®åãåããã«24æé察å¿ããè¿ éãªã«ã¹ã¿ããŒãµããŒããæäŸããŸããããã«ããã顧客æºè¶³åºŠãåäžãããªããŒã顧客ã®ç²åŸã«ãã€ãªãããŸããð€ð¬
- ããŒã¿åæã«ãã販売æŠç¥ã®æé©å: AIãåéãã販売ããŒã¿ãåæããã¿ãŒã²ãã顧客ã®è¡åãã¿ãŒã³ãäºæž¬ããããšã§ã販売æŠç¥ãæé©åããŸããããã«ãããå¹ççãªããŒã±ãã£ã³ã°æŽ»åãå¯èœãšãªããŸããðð
ããžã¿ã«ããŒã«ã®å°å ¥ã«ããæ¥åå¹çåð»âš
ãŸãããšã¯ã¹ããŒãäºæ¥ãå¹çåããããã«ãæ§ã ãªããžã¿ã«ããŒã«ãå°å ¥ããããšãæå¹ã§ããããã«ãããæ¥åããã»ã¹ã®èªååãã³ã¹ãåæžãå®çŸããŸãã
- ã¯ã©ãŠãããŒã¹ã®åšåº«ç®¡çã·ã¹ãã : ECãµã€ããšé£æºããåšåº«ç®¡çã·ã¹ãã ãå°å ¥ããããšã§ããªã¢ã«ã¿ã€ã ã®åšåº«ç¢ºèªãèªåçºæ³šãå¯èœãšãªããåšåº«äžè¶³ãéå°åšåº«ã®ãªã¹ã¯ã軜æžã§ããŸããðŠð»
- åœéç©æµç®¡çã·ã¹ãã : è€éãªåœéç©æµãå¹ççã«ç®¡çããããã®ã·ã¹ãã ãå°å ¥ããããšã§ãé éã³ã¹ãã®åæžãçŽæã®ççž®ãå¯èœã§ããðð
- ããžã¿ã«ããŒã±ãã£ã³ã°ããŒã«: ããžã¿ã«åºåãSNSãå¹æçã«éçšããããã®ããŒã«ã掻çšããããšã§ã顧客ç²åŸã³ã¹ããæé©åãã売äžãå¢å ãããããšãã§ããŸããð²ð
ãããã®ããžã¿ã«ããŒã«ã掻çšããããšã§ãå¹ççãã€ã³ã¹ããæãããšã¯ã¹ããŒã管çãå¯èœãšãªããäºæ¥ã®æé·ãå éãããããšãã§ããŸããðð¡
ãŸãšãïŒããžã¿ã«ããŒã«ãšECã®æŽ»çšã§ãšã¯ã¹ããŒããæåã«å°ãððŒ
ECãšããžã¿ã«æè¡ã®é²å±ã«ãããå°æ¹äŒæ¥ã§ãç°¡åã«ã°ããŒãã«åžå Žã«ã¢ã¯ã»ã¹ã§ããæ代ãå°æ¥ããŸãããAmazonãAlibabaã®ãããªåœéããŒã±ãããã¬ã€ã¹ã掻çšããããžã¿ã«ããŒã±ãã£ã³ã°ãSEOæŠç¥ãé§äœ¿ããããšã§ãå¹æçã«é¡§å®¢ãç²åŸãã売äžãå¢å ãããããšãå¯èœã§ããðð»
ããã«ãAIæè¡ãããžã¿ã«ããŒã«ãå°å ¥ããããšã§ãæ¥åããã»ã¹ãèªååãããšã¯ã¹ããŒãäºæ¥ã®å¹çåãå®çŸããŸããããã«ãããããå°ãªããªãœãŒã¹ã§æ倧ã®ææãäžããããšãã§ãããšã¯ã¹ããŒãäºæ¥ã®æé·ãå éããŸããðð
ããžã¿ã«æè¡ããã«æŽ»çšãããšã¯ã¹ããŒãäºæ¥ãæåã«å°ãããã«ã¯ãææ°ã®ããŒã«ãæè¡ãé©åã«å°å ¥ããæŠç¥çã«å±éããŠããããšãéèŠã§ããããã«ãããå°æ¹äŒæ¥ã§ãåœéåžå Žã§ç«¶äºåãçºæ®ãããããªãæé·ãéããããšãå¯èœãšãªããŸããðŒâš
ãŸãšãïŒðãšã¯ã¹ããŒãæŠç¥ã®æåã«åããéçð
ãããŸã§ã®ç« ã§çŽ¹ä»ããŠããããã«ããšã¯ã¹ããŒãæŠç¥ãæåãããããã«ã¯ãããŸããŸãªèŠçŽ ãçµ±åçã«èæ ®ããå¿ èŠããããŸããåç« ã§åãäžããããŒãã¯ããã¹ãŠãå¯æ¥ã«é¢é£ããŠãããäžè²«ããæŠç¥çã¢ãããŒããæ±ããããŸããããã§ã¯ããšã¯ã¹ããŒãæŠç¥ã®æåã«åããŠããããŸã§ã®å 容ãæ¯ãè¿ããªãããå ·äœçãªã¢ã¯ã·ã§ã³ã¹ããããæŽçããŠã¿ãŸããããðŒð
1. ã°ããŒãã«åžå Žãžã®ææŠã¯å°æ¹äŒæ¥ã«æ°ããªæ©äŒãããããð¢ð
å°æ¹äŒæ¥ããšã¯ã¹ããŒãã«ææŠããæ矩ã¯éåžžã«å€§ããã§ããã°ããŒãã«åžå Žã«åå ¥ããããšã§ãåœå åžå Žã®çž®å°ã«å¯Ÿå¿ããæ°ããªéèŠãéæã§ããŸããç¹ã«ãå°æ¹äŒæ¥ã®åŒ·ã¿ã§ããå°åè³æºãæè¡åã掻ãããäžçäžã®é¡§å®¢ã«äŸ¡å€ãæäŸããããšãå¯èœã§ãã
ãŸããã°ããŒãã«åžå Žã«ææŠããããšã¯ãäŒæ¥ã®æé·ãä¿é²ããã ãã§ãªããå°åçµæžã®æŽ»æ§åã«ãå¯äžããŸããå°åã«æ ¹ä»ããäŒæ¥ãæµ·å€åžå Žã§æåããã°ãå°åå šäœãæ©æµãåããããšã«ãªãã®ã§ããðð
2. åžå Žèª¿æ»ãšç«¶ååæã§æé©ãªã¿ãŒã²ããåžå Žãéžå®ããðð
ãšã¯ã¹ããŒãæŠç¥ã®ç¬¬äžæ©ã¯ãé©åãªåžå Žèª¿æ»ãšç«¶ååæã§ããã¿ãŒã²ããåžå Žã®éžå®ãééãããšãã©ãã»ã©åªãã補åããµãŒãã¹ãæäŸããŠããŠããæåã¯é£ããã§ããããæ¶è²»è ããŒãºãæåçèŠå ããããŠç«¶åä»ç€Ÿã®ååããã£ãããšåæããããšã§ãæåã®ç¢ºçãé«ããããšãã§ããŸããð
åžå Žèª¿æ»ãéããŠãæ¶è²»è ã®éèŠãæ£ç¢ºã«ææ¡ãã競ååæãè¡ãããšã§ãå·®å¥åãã€ã³ããèŠã€ãåºãããšããšã¯ã¹ããŒãæåã®ã«ã®ã§ããð¡
3. ããŒã«ã©ã€ãºãšãã©ã³ãæŠç¥ã§å·®å¥åãå³ãðŠâš
ããŒã«ã©ã€ãºæŠç¥ãå°å ¥ããããšã§ã補åããµãŒãã¹ãçŸå°ã®æ¶è²»è ã«åããã圢ã§æäŸããåãå ¥ãããããã圢ã«é©å¿ãããããšãéèŠã§ããååœã®æ¶è²»è ããŒãºã«åã£ã補åããµãŒãã¹ãæäŸããããšã§ãä»ã®ç«¶å補åãšã®å·®å¥åãå³ããŸãã
ããã«ããã©ã³ãåã®åŒ·åãæ¬ ãããŸããã匷ããã©ã³ãã¯ã補åã®ä¿¡é Œæ§ãé«ããæ¶è²»è ã«å¯ŸããŠåŒ·ã䟡å€ææ¡ãè¡ãããšãã§ããŸããSNSãããžã¿ã«ããŒã«ã掻çšãããã©ã³ãæ§ç¯ã¯ãã°ããŒãã«åžå Žã§ã®æåã«äžå¯æ¬ ã§ããð¢ðŒ
4. å¹ççãªç©æµãšãµãã©ã€ãã§ãŒã³ã®æé©åã§ã¹ã ãŒãºãªé éãå®çŸððŠ
ã°ããŒãã«ãªãšã¯ã¹ããŒãã«ãããŠãç©æµãšãµãã©ã€ãã§ãŒã³ã®æé©åã¯éåžžã«éèŠã§ããç¹ã«ãæµ·å€åžå Žã«ååãå±ããéã«ãå¹ççã§äœã³ã¹ããªèŒžéæ段ãéžå®ããè¿ éãã€å®å šãªé éãå®çŸããããšãæ±ããããŸããð
茞éæ段ã®éžå®ãç©æµããŒãããŒãšã®ææºã«ãã£ãŠãã³ã¹ããåæžããé éæéãççž®ããããšãå¯èœã§ãããŸãããªã¹ã¯ãããžã¡ã³ãã培åºããäºæãã¬ãã©ãã«ã«åããããšã§ããšã¯ã¹ããŒãäºæ¥ã®å®å®æ§ã確ä¿ã§ããŸããð¡ïžðŠ
5. æ³èŠå¶ãšé¢çšå¯Ÿçã§ãªã¹ã¯ãåé¿âïžð
ãšã¯ã¹ããŒãã«ãããŠãååœã®æ³èŠå¶ãé¢çšãé©åã«ææ¡ããããã«å¯Ÿå¿ããããšããæåã®å€§ããªèŠçŽ ã§ããç¹ã«ãé¢çšåæžã®ããã®åœé貿æåå®ããå質åºæºãžã®é©å¿ãè¡ãããšã§ãã³ã¹ãåæžãšåžå Žé©åæ§ã確ä¿ã§ããŸããð¡ð
ãŸããæ³çãªã¹ã¯ãæå°éã«æããããã«ãå¥çŽå 容ãæ確åããã³ã³ãã©ã€ã¢ã³ã¹ã培åºããããšããé·æçãªæåãæ¯ãããã€ã³ããšãªããŸããð¡ïžð
6. è³é調éãšè³é管çã§æç¶å¯èœãªæé·ãæ¯ããð°ð
ãšã¯ã¹ããŒãäºæ¥ã«ã¯ãåææè³ãå¿ èŠã§ãããã®ãããé©åãªè³é調éæ¹æ³ãèŠã€ããèšç»çã«è³éãéçšããããšãæåã®åºç€ãšãªããŸããäŸãã°ãå ¬çæ©é¢ãå©æéã®æŽ»çšãããã«ã¯çºæ¿ãªã¹ã¯ã®ç®¡çãªã©ãè³éã«é¢ãããããããªã¹ã¯ã«å¯ŸåŠããããšã§ãäºæ¥ã®æç¶å¯èœãªæé·ãæ¯ããããšãå¯èœã§ããððŒ
7. 人æè²æãšããŒã ãã«ãã£ã³ã°ã§æåãåŸæŒãð¥ð
åœéããžãã¹ã«åŒ·ã人æã®è²æãšãå€æåç°å¢ã§ã®ããŒã ãã«ãã£ã³ã°ã¯ããšã¯ã¹ããŒãæŠç¥ã«ãããæåã®ã«ã®ã§ããç°æåãç解ããé©å¿åãæã€äººæãè²ãŠãããšã§ãã°ããŒãã«åžå Žã§ã®ç«¶äºåãé«ããããšãã§ããŸããðŒðª
ãŸããçŸå°ããŒãããŒãšã®é£æºã匷åããããšã§ãçŸå°åžå Žãžã®å¯Ÿå¿åãåäžãããæåã®ç¢ºçãããã«é«ããããšãå¯èœã§ããð€âš
8. ããžã¿ã«ããŒã«ãšECã®æŽ»çšã§ãšã¯ã¹ããŒããå éãããð»ð
æåŸã«ãããžã¿ã«æè¡ãECãã©ãããã©ãŒã ã®æŽ»çšã¯ããšã¯ã¹ããŒãã®æé·ãå éãããéèŠãªèŠçŽ ã§ããAmazonãAlibabaãªã©ã®åœéããŒã±ãããã¬ã€ã¹ã掻çšããããžã¿ã«ããŒã±ãã£ã³ã°ãSEOæŠç¥ãé§äœ¿ããããšã§ãå¹ççã«é¡§å®¢ãç²åŸãã売äžãå¢å ãããããšãå¯èœã§ããðâš
ããã«ãAIãããžã¿ã«ããŒã«ãå°å ¥ããããšã§ãæ¥åããã»ã¹ãèªååãããšã¯ã¹ããŒãäºæ¥ã®å¹çåãå³ããŸããããã«ãããäºæ¥ã®æé·ãå éãã競äºåãç¶æããããšãã§ããŸããð€ð¡
ç·æ¬ïŒäžè²«ããæŠç¥ã§ãšã¯ã¹ããŒãäºæ¥ãæåã«å°ãðð
ãšã¯ã¹ããŒãæŠç¥ã®æåã«ã¯ãäžèšã®èŠçŽ ãã¹ãŠãäžè²«ããŠåãçµãããšãå¿ èŠã§ããåžå Žèª¿æ»ãæ³èŠå¶ã®ææ¡ãè³é管çãããŒã ãã«ãã£ã³ã°ããããŠããžã¿ã«ããŒã«ã®æŽ»çšãŸã§ãå æ¬çãªã¢ãããŒããæåã®ã«ã®ãæ¡ããŸããððŒ
ããããã®ã¹ããããäžå¯§ã«å®è¡ããèšç»çã«ãšã¯ã¹ããŒãæŠç¥ãå±éããããšã§ãå°æ¹äŒæ¥ã§ãã°ããŒãã«åžå Žã§ã®æåãå®çŸã§ããã§ããããðâš
ã³ã¡ã³ã